image: Effective online Customer training

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Effective online Customer training

You can reduce support costs, acquire new customers and build loyalty in existing customers by offering them training online!

Since your customers are already in the cloud, it only makes sense to provide them with customer training where they are already located and interacting. Sharing and engaging with content online has become the norm and customers expect companies to provide them with modern support and training in the cloud, they can then do in their own time, at their own pace, and on the go!

Supporting and servicing customers can be expensive and providing online training can cut these costs and at the same time increase customer satisfaction, loyalty and retention. What’s more, online customer training is a great way to gain product / service feedback!

Customer training might also be used as a selling point to acquire potential consumers. A buyer may feel more secure about a purchase knowing they will receive free online training. Of course if this content is also freely available online it can be leveraged by sales or marketing departments - customers can for example take a look at the training before they buy the product or service to get a better overview of the features and functionality.

Oftentimes online courses are more user-friendly and much less cumbersome than reading a manual or guide so online customer training courses certainly have the advantage.