The books on this list are exactly where you need to begin.<\/p>\n
We scoured the internet, followed up on Amazon and Goodreads, and collected the most often mentioned, highly-rated, and most popular books on sales.<\/p>\n
The list contains some of the best sales books ever written, sales training books, sales management books, as well as the best books on sales skills and techniques.<\/p>\n
For easy access, they\u2019re divided in categories. Click on the category you\u2019re interested in, and you\u2019ll be one critical step closer to better selling.<\/p>\n
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- New releases in 2019<\/a><\/li>\n
- Classic books for salespeople<\/a><\/li>\n
- Sales training books<\/a><\/li>\n
- Sales management books<\/a><\/li>\n
- Sales techniques books<\/a><\/li>\n
- Mindset and the psychology of sales<\/a><\/li>\n
- Books on why and how humans buy<\/a><\/li>\n
- The art of negotiation<\/a><\/li>\n<\/ul>\n
New releases in 2019<\/h2>\n
There\u2019s nothing quite like digging into a new book. It pumps your brain full of new ideas and can clarify things that may have been foggy for too long. The following books were set to be released in 2019 and cover everything from sales training<\/strong><\/a> to must-have sales skills – and everything (salesy) in between.<\/p>\n
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<\/em><\/a><\/h3>\nEvery Job is a Sales Job: How to Use the Art of Selling to Win at Work<\/em><\/a>, by Cindy McGovern<\/h3>\n
Warning: this is not a sales book with one fixed recipe for success. Today\u2019s competitive world demands more, and traditional sales strategies might not be all they\u2019re cracked up to be.<\/p>\n
Dr. Cindy McGovern delivers a philosophy instead. One where selling is a dynamic and continuous process. And Dr. McGovern will help you identify all the selling opportunities that come your way.<\/p>\n
Scheduled for release in September 2019, her book presents eye-opening practices that will help you plan your sales process in a sustainable way.<\/p>\n
Hardcover coming out:<\/strong> September 17, 2019. Preorder it here<\/a>.<\/p>\n
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Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar<\/em><\/a>, by John Livesay<\/h3>\nJohn Livesay uses his experience from his award-winning sales career at Conde Nast to help businesses understand the value of storytelling. And in his upcoming book, he explains how you can incorporate storytelling into sales.<\/p>\n
There is much to learn in the world that Livesay has created. From learning how to not take a no personally to mastering storytelling, you will find this book a great addition to your sales library.<\/p>\n
Paperback coming out:<\/strong> October 8, 2019. Preorder it here<\/a>.<\/p>\n
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The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use<\/em><\/a>, by Robert W. Bly<\/h3>\nStrategies, tactics and processes are all well and good. But sometimes you need someone to tell you the exact words you should use.<\/p>\n
Enter Robert Bly (one of America\u2019s best copywriters). In his new book, Bly lists 1200 words and phrases that have shown to be the most effective for the author.<\/p>\n
This is one of those books you\u2019ll want to keep on your desk at all times.<\/p>\n
Paperback coming out:<\/strong> September 10, 2019. Preorder it here<\/a>.<\/p>\n
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Sales 101: From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell<\/em><\/a>, by Wendy Connick<\/h3>\nIf you are a newbie in sales, you desperately need this book.<\/p>\n
Written by someone with valuable experience in the field of sales, this book holds your hand throughout the selling process.<\/p>\n
Connick introduces you to the selling methodology, by offering easy-to-implement tips and strategies. She also teaches basic sales theories that have been proven successful for years.<\/p>\n
But what really makes this book valuable is its simplicity and accuracy. And, because of that, you can start selling now.<\/p>\n
Hardcover coming out:<\/strong> September 17, 2019. Preorder it here<\/a>.<\/p>\n
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The classics<\/h2>\n
The following books are sales classics – the \u201cyou can\u2019t go wrong with these\u201d books. Some of the best books on sales are included, and they should be on your shelf if you feel that your skills (or your team\u2019s skills) need a refresh.<\/p>\n
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How to Win Friends & Influence People<\/em><\/a>, by Dale Carnegie<\/h3>\nWith almost 6000 5-star reviews, How to Win Friends & Influence People<\/em> remains a bestseller and must-read since its first publication in 1936.<\/p>\n
This book was one of the first in the self-help genre, in that Carnegie took psychological principles and made them easy to understand – and even easier to apply. He breaks down in sections the most important ways you can get people to like you, how to \u201chandle\u201d them, as well as how to persuade them to come over to your side.<\/p>\n
For an instant boost to your sales skills, flip to Part 2 and try his recommendations.<\/p>\n
Readers have said it’s \u201clife-changing\u201d, \u201cessential to any working professional’s toolbox\u201d and \u201cso good it should be illegal.\u201d<\/p>\n
Get it here<\/a>.<\/p>\n
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To Sell Is Human: The Surprising Truth About Moving Others<\/em><\/a>, by Daniel H. Pink<\/h3>\nTo Sell Is Human<\/em> is a modern classic that\u2019s disrupting traditional ideas of what selling is and what a salesperson does.<\/p>\n
One of the most important differences you\u2019ll find in Daniel Pink\u2019s description of a modern salesperson is this: salespeople need to be problem finders.<\/p>\n
Pink\u2019s framework, including social science and psychological studies, is packed with examples to help you practise.<\/p>\n
Reviewers have said it’s \u201cpure gold\u201d, \u201cinvaluable resource\u201d and \u201ca must read, a must re-read and a must act-upon.\u201d<\/p>\n
Find a copy here<\/a>.<\/p>\n
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Secrets of Closing the Sale<\/em><\/a>, by Zig Ziglar<\/h3>\nA prolific writer with plenty of books in his name, Zig Ziglar was one of the most well-known salespeople of all time.<\/p>\n
In Secrets of Closing the Sale<\/em>, Ziglar hands your sales team 100 different ways to close without using dubious tactics. The book reads like a tutorial with truth and integrity as the cornerstones of the profession.<\/p>\n
Not only is this one of the best books on closing sales you\u2019ll read, but it also works as a great introduction for sales reps who want to jump in prepared.<\/p>\n
Other readers have said \u201cthis book joins the short list of books I want to read every year for the rest of my life\u201d, \u201cthe real deal\u201d, and \u201cif you only read one sales book this is the one.\u201d<\/p>\n
Find it here<\/a>.<\/p>\n
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The Challenger Sale: Taking Control of the Customer Conversation<\/em><\/a>, by Matthew Dixon, Brent Adamson<\/h3>\nPublished in 2011, The Challenger Sale<\/em> is a book that may fundamentally change the way you view your current sales approach. And it will probably change the way you train your team.<\/p>\n
Matthew Dixon and Brent Adamson studied thousands of sales professionals across multiple industries and countries, and discovered that they tend to fall into 5 different categories.<\/p>\n
Surprisingly, they found that \u201cChallengers\u201d are the highest performers. This is the sales rep that challenges the customer, controls the conversation and leads to the problem\u2019s solution.<\/p>\n
B2B sales teams will find this read especially useful.<\/p>\n
Get it here<\/a>.<\/p>\n
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The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million<\/em><\/a>, by Mark Roberge<\/h3>\nIf the expression the \u201cart of sales\u201d isn\u2019t convincing enough for you and you\u2019re looking for something data-driven, then former Chief Revenue Officer at Hubspot, Mark Roberge, is your guy.<\/p>\n
In The Sales Acceleration Formula<\/em>, he brings scientific thought into an area that has traditionally been inundated by anecdotal evidence. In it, he describes the exact strategy he used to take a startup into a hundred-million-dollar revenue behemoth.<\/p>\n
You\u2019ll learn:<\/p>\n
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- how to hire the right salespeople (this section is worth the price of the book alone!)<\/li>\n
- how to get sales training exactly right<\/li>\n
- how to manage your team<\/li>\n
- how to get customers to find you<\/li>\n
- about tools and tech to help you scale<\/li>\n<\/ul>\n
Teams using an inbound approach will gain even more than teams who use a largely outbound sales strategy.<\/p>\n
Other readers have said: \u201cgroundbreaking book on sales\u201d and \u201cmake this a compulsory read for sales and marketing teams\u201d.<\/p>\n
Get it here<\/a>.<\/p>\n
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Influence: The Psychology of Persuasion, Revised Edition<\/em><\/a>, by Robert B. Cialdini<\/h3>\nIf you distilled sales down to one question, it would be this: How do I get people to say yes?<\/p>\n
And this is the question noted psychologist Dr. Robert Cialdini answers in his iconic bestseller Influence<\/em>. Dr. Cialdini proposed 6 principles of influence, which you can use to improve your sales skills.<\/p>\n
You may be tempted to simply read about these principles from an article, but do yourself a favor and pick the original source instead. Packed with fascinating research and stories, you\u2019ll fully understand the concepts and will be more likely to adopt them to suit your purposes.<\/p>\n
Readers have called it \u201ca game changer\u201d, \u201cmandatory reading\u201d, \u201cone of the books to reread every year\u201d.<\/p>\n
Pick up your copy here<\/a>.<\/p>\n
Bonus:<\/strong>\u00a0If you want to read more books by Dr. Robert Cialdini, try\u00a0Pre-Suasion: A Revolutionary Way to Influence and Persuade<\/em><\/a>. Here, Cialdini explains how to prepare an audience to be more receptive to your message. A fascinating addition to our understanding of influence.<\/p>\n
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Think and Grow Rich<\/em><\/a>, by Napoleon Hill<\/h3>\nOften, the only difference between low performers and high performers is mindset. And, in the world of sales, this can mean the difference between reaching your sales goals and not.<\/p>\n
Hill interviewed over 500 of the most successful people of the day like Henry Ford, Thomas Edison, and John D. Rockefeller. Keeping their collective wisdom in mind, he proposed 13 steps to success, including specialized knowledge and organized planning.<\/p>\n
If your team needs a bit of motivation to get them going, this is the book to read and put into action. It may cause a fundamental shift in mindset.<\/p>\n
Other readers have said it\u2019s \u201ca classic guide to train your brain\u201d, \u201cas relevant today as it was in 1937\u201d, and \u201cthe best book you\u2019ll ever read.\u201d<\/p>\n
Get it here<\/a>.<\/p>\n
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Sales training books<\/h2>\n
Whether you’re just starting out in your sales career or you’ve been a successful salesperson for the past decade, these books will help you develop new skills and polish the ones you already have.<\/p>\n
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Little Red Book of Selling: 12.5 Principles of Sales Greatness<\/em><\/a>, by Jeffrey Gitomer<\/h3>\nIn The Little Red Book of Selling<\/em>, Gitomer condenses his sales philosophy into 12.5 principles. It\u2019s short, fluff-free, and you\u2019ll want to keep it on your desk to skim when you\u2019re in need of some oomph.<\/p>\n
More experienced sales professionals might have heard some of these principles before, but it\u2019s still worth looking into to remind you of the fundamentals. It\u2019s definitely a must-read for anyone new to sales.<\/p>\n
Other readers have said it\u2019s \u201crequired reading for every professional salesperson\u201d, \u201ca good way to get you refocused\u201d and \u201cthe best book for coaching sales.\u201d<\/p>\n
Find it here<\/a>.<\/p>\n
Bonus:<\/strong> If you liked The Little Red Book<\/em>, then the next Jeffrey Gitomer book to get is The Sales Bible, New Edition: The Ultimate Sales Resource<\/em><\/a>. It\u2019s one of the best books for sales representatives, whether for completely new players or seasoned pros.<\/p>\n
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You Can\u2019t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training\u2019s 7-Step System for Successful Selling<\/a>, <\/em>by David Sandler, David H. Mattson<\/h3>\nIf you\u2019re looking for a book that will give you word for word phrases of what to say to close a deal, this ain\u2019t it. Instead, You Can\u2019t Teach a Kid to Ride a Bike at a Seminar<\/em> will teach you how to think.<\/p>\n
This is the perfect playbook for managers who don\u2019t have a system in place. It will give you all the tools you need to train your team.<\/p>\n
Other readers have said it\u2019s \u201cone of the best books on sales that I\u2019ve read to date\u201d, \u201ctimeless\u201d, and \u201cdeeply insightful\u201d.<\/p>\n
Get it here<\/a>.<\/p>\n
Bonus:<\/strong> If you want to start with the basics of the Sandler method, get The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them<\/em><\/a> by David Mattson.<\/p>\n
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The Ultimate Guide to Sales Training: Potent Tactics to Accelerate Sales Performance<\/em><\/a>, by Dan Seidman<\/h3>\nDan Seidman is one of the best people to guide you on sales. And just flipping through The Ultimate Guide to Sales Training<\/em>, it\u2019s not hard to see why. This book is unlike other sales books.<\/p>\n
Seidman has written this for sales managers and trainers who want to improve their team training. The book is incredibly useful for day-to-day managing and redesigning your existing sales training for better results.<\/p>\n
Others have said it’s \u201ceasy to follow and put into action\u201d, and \u201cshould be on the desk of every sales manager and sales trainer.\u201d<\/p>\n
Get your copy here<\/a>.<\/p>\n
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The Power of Consistency: Prosperity Mindset Training for Sales and Business Professionals<\/em><\/a>, by Weldon Long<\/h3>\nOver and over again, you\u2019ll hear that mindset is what makes a salesperson successful. And this couldn\u2019t be more true, as Weldon Long shows us. Long created an Inc 5000 company with over $20,000,000 in revenue \u2014 in just 5 years. How?<\/p>\n
With the power of consistency.<\/p>\n
In this book, he delivers a simple process to help you. Step 1 is all about focus and, as you\u2019ll see, it can be quite the game-changer. This book should be part of sales training everywhere.<\/p>\n
Get a copy here<\/a>.<\/p>\n
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Sales management books<\/h2>\n
You’ve already had plenty of experience in the sales field. But training never stops. The following books are ideal for sales managers that want to take their skills to the next level.<\/p>\n
![\"The](\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2019\/08\/the-sales-boss.jpg\")
The Sales Boss: The Real Secret to Hiring, Training and Managing a Sales Team<\/em><\/a>, by Jonathan Whistman<\/h3>\nThis book will provide sales managers with the right process to hire the right talent, and then train and manage a sales team that rocks. Among other things, Whistman helps the readers realize the importance of a manager that orchestrates a plan seamlessly, and a team that performs in unison.<\/p>\n
If you\u2019ve ever asked yourself \u201cwhat can I do to help my team?\u201d, this book is for you.<\/p>\n
Find it here<\/a>.<\/p>\n
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The Sales Enablement Playbook<\/em><\/a>, by Cory Bray, Hilmon Sorey<\/h3>\nThe quickest read to sales success you\u2019ll find. At only over 160 pages, you can read The Sales Enablement Playbook<\/em> while waiting for your car to be washed. And that\u2019s on purpose.<\/p>\n
Cory Bray and Hilmon Sorey have delivered a no-fluff, no-filler book with practical solutions that managers can implement immediately. Plus, in each chapter, the authors also provide metrics that you can use to measure your efforts.<\/p>\n
Reviewers have said: \u201chands down one of the best sales books I have read in a while\u201d, \u201ccouldn’t put this one down\u201d, and \u201ctons of practical advice for those in sales and sales leadership\u201d.<\/p>\n
Get it here<\/a>.<\/p>\n
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Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives<\/em><\/a>, by Keith Rosen<\/h3>\n\u201cSales training does not develop sales champions. Managers do.\u201d That\u2019s the premise of Coaching Salespeople into Sales Champions<\/em>.<\/p>\n
Keith Rosen has written one of the best books for sales managers. After reading it, you\u2019ll be better equipped to:<\/p>\n
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- Create a coaching culture that improves sales and productivity<\/li>\n
- Create and maintain a coaching practice that works for your team<\/li>\n
- Retain your top talent<\/li>\n<\/ul>\n
The book comes complete with templates, as well as hundreds of questions you can use to start coaching confidently.<\/p>\n
Other readers have said: \u201ctransformational and eye opening\u201d, \u201cfilled with useful tools, insights and inspiration\u201d.<\/p>\n
Get your copy here<\/a>.<\/p>\n
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Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance<\/a>,<\/em> by Jason Jordan, Michelle Vazzana<\/h3>\nIn this new era of technology, measuring sales performance and sales results is simpler than ever. But it\u2019s not easier.<\/p>\n
In Cracking the Sales Management Code<\/em>, Jason Jordan and Michelle Vazzana zero in, among other topics, on the right metrics to track. You\u2019ll learn what your CRM can do for you, and how to prioritize objectives to take your team to the next level of sales.<\/p>\n
Other readers have said: \u201ca gem of insights and practical tips\u201d, and \u201cevery sales head should have the book under their pillow\u201d.<\/p>\n
Find it here<\/a>.<\/p>\n
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Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team<\/a>, By Mike Weinberg<\/h3>\nWith over 230 5-star reviews on Amazon, Sales Management. Simplified.<\/em> is probably the best book for sales managers.<\/p>\n
Weinberg has included humorous stories from the field of sales. If you relate to these stories too closely, then you\u2019ll want to keep reading. Because Weinberg provides all the tools you need to never make the same mistakes again.<\/p>\n
You\u2019ll learn how to:<\/p>\n
- \n
- Put a simple framework for sales leadership into action<\/li>\n
- Make your meetings productive<\/li>\n
- Allocate roles effectively<\/li>\n
- Connect salespeople with the proper targets<\/li>\n<\/ul>\n
Other reviewers have said: \u201cthe one book all sales managers must read now\u201d.<\/p>\n
Get your copy here<\/a>.<\/p>\n
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Sales techniques books<\/h2>\n
Without a defined process, your people won\u2019t succeed. The books in this category offer different sales processes you can use. Each one will help you find a framework that works for you, as well as specific techniques to boom your sales.<\/p>\n
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Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine<\/em><\/a>, by Ryan Serhant<\/h3>\nRyan Serhant may not need any introductions. The real-estate mogul\u2019s hardcover has already created a buzz.<\/p>\n
In Sell It Like Serhant<\/em>, you\u2019ll find smart, funny, and ultimately practical stories that you can use to improve your sales skills. You\u2019ll also learn Serhant\u2019s 7 steps to selling, how to manage multiple deals at once, and why cultivating qualities like curiosity is important in a sales career.<\/p>\n
You can find it here<\/a>.<\/p>\n
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Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results<\/em><\/a>, by Thomas Freese<\/h3>\nAsking questions is a lost art.<\/p>\n
It feels like we prefer to jump to conclusions, without really listening. In Secrets of Question-Based Selling<\/em>, Freese puts questions front and center.<\/p>\n
In this revised and updated edition, you\u2019ll understand when to ask the right questions and what those questions should be to ultimately close more deals. In fact, after reading it, you\u2019ll be able to ask question after question and lead to a sale.<\/p>\n
You\u2019ll find out how to overcome objections and how to establish trust and credibility as soon as possible.<\/p>\n
Get it here<\/a>.<\/p>\n
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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal<\/em><\/a>, by Oren Klaff<\/h3>\nIn Pitch Anything<\/em>, Oren Klaff breaks down the process of putting together a pitch. You\u2019ll also meet his 6-step STRONG process of pitching.<\/p>\n
Having neuroeconomics on his side, Oren Klaff promises you that you can literally win any pitch in your life by adapting the STRONG method. With over 500 positive reviews on Amazon, this is the real deal of how to pitch.<\/p>\n
Readers have said it\u2019s \u201cnecessary business reading\u201d and \u201cthe best book on selling I\u2019ve ever read.\u201d<\/p>\n
Find it here<\/a>.<\/p>\n
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The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies<\/em><\/a>, by Robert B. Miller, Stephen E. Heiman, Tad Tuleja, and J. W. Marriott (Contributor)<\/h3>\nWhen The New Strategic Selling<\/em> was first published in 1985, authors Robert Miller, Stephen Heiman and Tad Tuleja offered an entirely new approach to sales: the \u2018Win-Win\u2019.<\/p>\n
In this updated edition, you\u2019ll learn exactly how to identify the four most important decision makers and how to spend your time pursuing the right deal. It also provides a good overall framework to base your process on. Doubly so if you\u2019re managing high-value B2B sales.<\/p>\n
Other readers have said it\u2019s a \u201crequired reading\u201d and \u201can outstanding selling system for consulting and high-end sales.\u201d<\/p>\n
Get it here<\/a>.<\/p>\n
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SPIN Selling<\/em><\/a>, by Neil Rackham<\/h3>\nDoes your team start a sales call waxing poetic about your product? Then this is the best sales book for you. Not only does Neil Rackham bring with him decades of experience advising companies like Honeywell and IBM, but he also outlines a complete (and better) framework you can use in sales calls.<\/p>\n
SPIN is the acronym for his particular method and stands for Situation, Problem, Implication, Need payoff.<\/p>\n
Readers have said: \u201coutstanding sales framework\u201d, \u201cthe definitive B2B sales book\u201d, and \u201cignore this book at your own peril\u201d.<\/p>\n
Get your copy here<\/a>.<\/p>\n
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Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price<\/em><\/a>, by Keenan<\/h3>\nLong sales cycles. Ghosting. Ridiculous requests. All sales teams have been there and seen that. With Gap Selling<\/em>, Keenan brings a new philosophy to the world of sales.<\/p>\n
You\u2019re not selling a product, Keenan argues, but change. And this is where he focuses his method and technique. How can your sales team better manage a change for your prospects?<\/p>\n
Other readers have said: \u201cif you are a Sales Manager buy this book for your team\u201d and \u201cprobably the best book on selling you will read\u201d.<\/p>\n
Find it here<\/a>.<\/p>\n
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Mindset & the psychology of selling<\/h2>\n
They say sales aren\u2019t an art, but a science. And they\u2019re right. If you\u2019re wondering what makes a successful salesperson, this section has all the answers. It equips you with eye-opening and insightful facts about the psychology of selling. But it also goes the extra mile. It provides you with scientifically backed selling tips and strategies. Are you ready?<\/p>\n
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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible<\/em><\/a>, by Brian Tracy<\/h3>\nBrian Tracy has written a multitude of books over the course of his career. And The Psychology of Selling<\/em> is still one of the best books you\u2019ll find on sales today.<\/p>\n
Tracy doesn\u2019t only provide the tips, techniques and processes you should use, but he also explains the reasons they work. This book goes back to the fundamentals of selling. And it\u2019s always a good idea to return to it, every now and again.<\/p>\n
Get your copy here<\/a>.<\/p>\n
Bonus:<\/strong> Once you\u2019ve mastered the fundamentals, be sure to read Brian Tracy\u2019s Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere<\/a> where he dives deeper into self-image, the customer\u2019s emotional needs and how you can position your product as the relief.<\/p>\n
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Emotional Intelligence 2.0<\/em><\/a>, by Travis Bradberry, Jean Greaves<\/h3>\nIQ is not enough if you want to succeed in your work life. Emotional intelligence is also important. It helps you better understand people, predict their behavior, and act accordingly. Which is why every sales team can benefit from emotional intelligence training.<\/p>\n
With this book, you\u2019ll learn how to:<\/p>\n
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- Control your feelings and manage yourself efficiently<\/li>\n
- Be able to acknowledge the feelings of others and establish empathy<\/li>\n
- Cultivate long-lasting and profound relationships<\/li>\n<\/ul>\n
It\u2019s incredibly important for teams to know how to handle stress, accept criticism and give constructive feedback. This book is a great primer to build stronger EQ.<\/p>\n
Get it here<\/a>.<\/p>\n
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Emotional Intelligence for Sales Success: Connect with Customers and Get Results<\/em><\/a>, by Colleen Stanley<\/h3>\nEmotional intelligence can contribute to sales success. And the aim of Stanley\u2019s book is to sharpen your sales skills, equipping you with an emotional toolkit. Think soft skills rather than hard skills.<\/p>\n
Stanley helps us see the importance of the ability to build long-lasting, mutually beneficial relationships. With this book, she gives you all the elements you need to do exactly that and close more deals.<\/p>\n
Readers have said: \u201cthe practical techniques will help you sleep better at night\u201d, and \u201cexcellent from start to finish.\u201d<\/p>\n
Find it here<\/a>.<\/p>\n
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The Alter Ego Effect: The Power of Secret Identities to Transform Your Life<\/em><\/a>, by Todd Herman<\/h3>\nIf you could be any superhero, who would you choose to be? In The Alter Ego Effect<\/em>, Todd Herman provides countless stories and introduces the idea that our secret identities can improve our lives.<\/p>\n
And he comes with receipts. From elite athletes to high-level executives, Herman has used this effect to great results. Essentially, his idea brings imagination back into our adult lives and it is this imagination that we can leverage to our advantage.<\/p>\n
This brilliant read on mindset will help you find your own secret identity and teach you how to use it in order to be more confident.<\/p>\n
Get your copy here<\/a>.<\/p>\n
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‘How we make buying decisions’ books<\/h2>\n
If you are looking for tested and proven selling strategies, you are in the right place. The authors of the next five books give you mindful strategic shortcuts, so you can deliver successfully and on time. Immersing in these books can transform you into an experienced sales strategist.<\/p>\n
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal<\/em><\/a>, by David Hoffeld<\/h3>\nDavid Hoffeld\u2019s book is full of science-based selling strategies. It employs psychology, neuroscience, and behavioral economics to improve your strategy.<\/p>\n
Its aim is clear and simple: to explain how people\u2019s minds work regarding buying decisions and how you can influence the decision-making process.<\/p>\n
While it\u2019s ideal for new sales professionals, it\u2019s also useful for the more experienced, as it includes valuable advice and sales techniques.<\/p>\n
Readers have said that it\u2019s \u201crevolutionary\u201d, \u201cgroundbreaking\u201d, and a \u201clong overdue\u201d book.<\/p>\n
Find it here<\/a>.<\/p>\n
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Insight Selling: Surprising Research on What Sales Winners Do Differently<\/em><\/a>, by Mike Schultz, John E. Doerr<\/h3>\nThis isn\u2019t a common sales book. It combines theory, strategy, and tactics. Breaking down what \u2018sales winners\u2019 do, they introduce three levels of selling (Level 1: Connect, Level 2: Convince, Level 3: Collaborate), helping you and your team to become sales winners, too.<\/p>\n
For Schultz and Doerr, the selling process should be insight-driven. The role of the contemporary salesforce is to connect with the client on an aspirational level. And Insight Selling<\/em> will help you with that.<\/p>\n
- Classic books for salespeople<\/a><\/li>\n