{"id":16132,"date":"2021-05-26T14:05:24","date_gmt":"2021-05-26T11:05:24","guid":{"rendered":"https:\/\/www.talentlms.com\/blog\/?p=16132"},"modified":"2026-02-26T17:23:07","modified_gmt":"2026-02-26T15:23:07","slug":"animated-learning-video-guide","status":"publish","type":"post","link":"https:\/\/www.talentlms.com\/blog\/animated-learning-video-guide\/","title":{"rendered":"Animated videos for learning: A step-by-step guide"},"content":{"rendered":"<p>Cartoons have come a long way. Once a favorite pastime for kids (of any age), in the last few decades animated videos have branched out to anything from advertisements to education and, eventually, corporate learning.<\/p>\n<p>It makes sense. Using video for learning helps amp up <strong>learner engagement<\/strong> and <strong>knowledge retention<\/strong>. And there\u2019s something social, emotive, and informal about an animation video in particular that makes it a great way to share information in a way that\u2019ll stick. That&#8217;s why it&#8217;s a good idea to include this type of video in your training.<\/p>\n<p>Below, we\u2019ve gathered everything you need to know about how to create an animated learning video. From what kind of professional help you\u2019ll need to the things you can do on your own to ensure your video will be a success, our step-by-step guide has you covered.<\/p>\n<h2>What is an animation video?<\/h2>\n<p>By \u201c<em>animation video<\/em>\u201d we refer to any kind of video where animation, aka \u201cmoving images\u201d techniques are used for the visuals. There are many types of animated videos. (The format, after all, has been evolving for more than a century.) But when it comes to an animated learning video, most of what you\u2019ll come across tends to belong in one of these <strong>three categories<\/strong>:<\/p>\n<h3>1. Whiteboard animation videos<\/h3>\n<p>These animated videos involve, as the name suggests, a whiteboard. On that whiteboard, a hand writes words or sketches images in \u201creal-time\u201d while a voice-over narration explains what we see on screen.<\/p>\n<p>This type of video is perfect for educational purposes, as it can help synthesize and <strong>explain complex subject matters in a short time<\/strong>. For example, this whiteboard animation video from Sprouts created for school students quickly summarizes Piaget&#8217;s theory about the 4 stages of cognitive development:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IhcgYgx7aAA?controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 style=\"text-align: left;\">2. Motion graphics videos<\/h3>\n<p style=\"text-align: left;\">Motion graphics is a bit of an umbrella term. It applies to any animated video where graphic design elements, from text to charts and symbols, are the main animated \u201ccharacters\u201d. They can be great for bringing things like <strong>infographics and statistics<\/strong> to life in a dynamic way.<\/p>\n<p>However, very few animated learning videos are 100% motion graphics. Most of them incorporate some amount of motion graphics in <a href=\"https:\/\/www.talentlms.com\/blog\/elearning-voice-over-video-guide\/\" target=\"_blank\" rel=\"noopener\"><strong>inspirational\/introductory videos<\/strong><\/a> or even in <a href=\"https:\/\/www.talentlms.com\/blog\/talking-head-video-guide\/\" target=\"_blank\" rel=\"noopener\"><strong>talking-head videos<\/strong><\/a>, to keep viewers engaged.<\/p>\n<p>For example, this Inc. video with tips for hosting a virtual conference combines motion graphics (text and symbols) with stock footage of real people in working-from-home situations:<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5XnzW4YiIqQ?controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>3. Character animation videos<\/h3>\n<p>Character animated videos are perhaps the hardest to produce, but they\u2019re a great way to <strong>create fun, immersive narratives<\/strong> for your audience. By definition, these videos have one or more animated characters \u201cacting out\u201d the script while the voice-over enhances the message you want to get through.<\/p>\n<p>It\u2019s always a great idea to ensure your characters are relevant to the subject matter. For example, in this trailer of one of the courses you can find in <a href=\"https:\/\/www.talentlms.com\/library\/\" target=\"_blank\" rel=\"noopener\"><strong>TalentLibrary&#x2122;<\/strong><\/a> about business writing, the animated character is inspired by William Shakespeare.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gdWA2cJR0iU?controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><b>Meet TalentLibrary&#x2122;<br \/>\n<\/b>A growing collection of ready-made courses that cover the soft skills<br \/>\n<\/span><span style=\"color: #000000;\">your teams need for success at work<br \/>\n<\/span><a href=\"https:\/\/www.talentlms.com\/library\/aff:blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15647\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary_CTA.png\" alt=\"\" width=\"224\" height=\"49\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary_CTA.png 333w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary_CTA-300x66.png 300w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15649\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row.png\" alt=\"\" width=\"1498\" height=\"146\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row.png 1498w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row-300x29.png 300w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row-1024x100.png 1024w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row-768x75.png 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\" \/><\/p>\n<hr \/>\n<h2>The benefits of animation-based learning<\/h2>\n<p>As you already suspect, there are many reasons why an animated learning video is an effective way for learning. Here are some of the main benefits:<\/p>\n<h3>Animation simplifies &amp; humanizes your more tricky subjects<\/h3>\n<p>Animated videos are great when you want to teach important topics that can be abstract, contain difficult terms or pertain to specific issues within the workplace. Whether you want to ensure your employees know how to <a href=\"https:\/\/www.talentlms.com\/library\/lgbtq-awareness-and-inclusion\/\" target=\"_blank\" rel=\"noopener\"><strong>support their LGBTQ+ colleagues<\/strong><\/a> or that they understand the <a href=\"https:\/\/www.talentlms.com\/library\/the-importance-of-procedures\/\" target=\"_blank\" rel=\"noopener\"><strong>importance of procedures<\/strong><\/a>, an animation video will do that in a fun, engaging way.<\/p>\n<h3>Your learners will remember more of the content, easier<\/h3>\n<p>Human brains, on average, retain five times more information from video content than they do from reading (the same content). And since you\u2019ve invested time and money in your corporate training program, you should make sure the information you share with your learners sticks.<\/p>\n<h3>The overarching format caters to different needs<\/h3>\n<p>Like all video formats that use both image and sound to convey information, animated instructional videos are a great way to reach different types (and generations) of learners at the same time. Whether your employees are <strong>visual or auditory learners<\/strong>, whether they\u2019re <strong>boomers or <a href=\"https:\/\/www.talentlms.com\/blog\/training-millennials-best-practices\/\" target=\"_blank\" rel=\"noopener\">millennials<\/a><\/strong>, an animated video will have an impact on all of them.<\/p>\n<p>Besides, animated videos are easier to follow through. As Bev Slabbert from <a href=\"https:\/\/www.talentlms.com\/customers\/cash-converters\" target=\"_blank\" rel=\"noopener\"><strong>Cash Converters<\/strong><\/a> said,<\/p>\n<blockquote><p>\u201c<em>[For some of our employees], English is not their native language. Animated stories and characters help them follow the training material easily, making learning simple.<\/em>\u201d<\/p><\/blockquote>\n<h3>Its fast pace helps with engagement<\/h3>\n<p>An animated learning video usually doesn\u2019t last more than <strong>3-6 minutes<\/strong>. This makes for very targeted messaging, as the script and visuals have to convey all the key learnings in a short time. Learners can watch and rewatch these short videos, even when offline, and get the \u201cgist\u201d quickly. Perfect for microlearning!<\/p>\n<h3>Animated videos promote informal learning<\/h3>\n<p>Informal learning ties into our ability to digest concepts better while in an informal, play-like setting. (We\u2019ve been doing so since kindergarten.) The playful nature of animated videos and the fact that as a format they veer into entertainment, makes them easy to watch \u2014 and easy to share with coworkers.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Add videos to your courses with TalentLMS<br \/>\n<\/strong>The training platform that users consistently rank #1.<\/span><br \/>\n<span style=\"color: #000000;\">Easy to set up, easy to use, easy to customize.<\/span><a href=\"https:\/\/www.talentlms.com\/create\/aff:blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10550\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"Create my TalentLMS forever-free account\" width=\"291\" height=\"70\" \/><\/a><\/p>\n<hr \/>\n<h2>How to create animated videos<\/h2>\n<p>An animated learning video is a process with many moving parts (pun intended). Here\u2019s how to demystify it:<\/p>\n<h3>Consider your goals and strategy<\/h3>\n<p>Like with every piece of content you create for employee training, before getting started with an animated video, you need to ask yourself (and your L&amp;D team) a few questions.<\/p>\n<ul>\n<li>What do you hope to achieve with this video?<\/li>\n<li>What problem\/knowledge gap do you want to address?<\/li>\n<li>Who is your target audience?<\/li>\n<li>What\u2019s a ballpark number for your budget?<\/li>\n<\/ul>\n<p>Once you know the answers to these questions, you can move on to the more technical aspects of animated learning video creation.<\/p>\n<h3>Decide on the art direction of your video<\/h3>\n<p>Do you want your video to look cute or serious? Black and white or in color? Are you envisioning friendly characters that will tell a story or just cool graphics? Will there be a narrator voice-over or will the different characters speak individually? Will this be part of a new content series or will the story stand on its own? Will the characters look realistic or more cartoon-like?<\/p>\n<p>Even if you don\u2019t have the professional background to create an animated video yourself, <strong>you know your company and your brand better than anyone<\/strong>. So it\u2019s a good idea to make some basic art direction decisions before you get started, as it will save you time and money later.<\/p>\n<h3>Work on your script and storyboard<\/h3>\n<p>What comes first? The animation script or the storyboard? Depends on who you ask \u2014 and how your brain works. For some, it will be easier to start with the words, the key messages you want to impart in this animated learning video, and go from there. Others will need a visual idea or a concept first. That concept could be as simple as \u201c<em>let\u2019s show our new product<\/em>\u201d or as nuanced as \u201c<em>we want to teach <strong><a href=\"https:\/\/www.talentlms.com\/library\/developing-research-skills\/\" target=\"_blank\" rel=\"noopener\">research skills<\/a><\/strong>, so why don\u2019t we make our characters look like an old-timey detective?<\/em>\u201d<\/p>\n<p>Your storyboard itself doesn\u2019t have to be overly complicated or even look visually stimulating. You can just use <strong>blank slides<\/strong> and fill them up with notes. For example, one scene may just read \u201cshow picture or sketch of our product\u201d or \u201cshow what not to say to a client in X scenario.\u201d Then, you can work on your script until you know roughly which parts of the narration\/dialogue will accompany each scene.<\/p>\n<p>The important thing about this process is that it will allow you to <strong>flesh out your story and messaging<\/strong>. You\u2019ll have a chance to catch logistical problems (for instance: if there\u2019s too much information to be included in a single video and you need to break it up into two). Plus, you\u2019ll have a tangible example you can share with your team so that you\u2019re all on the same page.<\/p>\n<h3>Pick the right animation service for you<\/h3>\n<p>It needs to be said: creating an animated learning video is not as easy as it is creating other video formats. Chances are, unless you\u2019ve had some kind of training in animation design, you won\u2019t be able to pull off the technical part of the production all by yourself.<\/p>\n<p>But that\u2019s okay! Based on your <strong>skills<\/strong>, <strong>budget<\/strong>, and <strong>timeframe<\/strong>, you have several options. You can work with a video animation company, that will take your original vision and bring it to life. You can hire a freelance graphic designer or video animator to work on your project \u2014 you\u2019ll find freelance talent in marketplaces such as Fiverr or Upwork. You could even invest in video animation software (like Adobe Character Animator) and in training so that you or someone from your team can use it to make everything in-house. It all boils down to your resources and goals.<\/p>\n<h3>&#8230;or consider ready-made courses<\/h3>\n<p>Unless your animated learning video is geared towards specific knowledge or hard skills particular to your company, there\u2019s no reason for you not to explore the option of ready-made courses.<\/p>\n<p>In TalentLibrary&#x2122; for instance, you\u2019ll find all the animated videos you need to cover <a href=\"https:\/\/www.talentlms.com\/library\/all-courses\/\" target=\"_blank\" rel=\"noopener\"><strong>soft skills training<\/strong><\/a> and project methodology in a fun and engaging way. Plus, the TalentLibrary collection is constantly updated so you know you\u2019ll never run out of useful content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16138\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2021\/05\/animated-learning-video-guide.png\" alt=\"Tips for creating engaging animated learning videos\" width=\"1200\" height=\"314\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2021\/05\/animated-learning-video-guide.png 1200w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2021\/05\/animated-learning-video-guide-300x79.png 300w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2021\/05\/animated-learning-video-guide-1024x268.png 1024w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2021\/05\/animated-learning-video-guide-768x201.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Tips for creating engaging animation videos for learning<\/h2>\n<p>Congratulations, you\u2019ve created (with a little professional help, perhaps) your first animated learning video! How can you ensure it will capture and keep the attention of your learners though? These tips will help:<\/p>\n<h3>Stick to your time limit<\/h3>\n<p>If it\u2019s more than 5-6 minutes long, that\u2019s too long. Consider cutting it in two parts, to ensure it caters to employees who have a shorter attention span as well.<\/p>\n<h3>Make your animated characters relatable and inclusive<\/h3>\n<p>If you\u2019re using anthropomorphic characters, you need to make sure that their skin tones and gender presentations are inclusive \u2014 you don\u2019t want your employees to feel alienated by the <strong>lack of representation<\/strong>.<\/p>\n<p>But even if you\u2019re using non-anthropomorphic characters, you still need them to be relatable. Having your characters look like well-known characters from movies, shows, or books (or even historical personalities) will help your learners identify with them easier.<\/p>\n<h3>Don\u2019t shy away from humor<\/h3>\n<p>Of course, whether your animated video will be \u201chaha\u201d funny or \u201csmall smile\u201d funny, is entirely up to you and your brand. But as a rule of thumb, a little bit of humor can go a long way in keeping your learners engaged, especially when you deal with more \u201cboring\u201d and dry subject matters like compliance training.<\/p>\n<h3>Don&#8217;t\u2019 forget the captions<\/h3>\n<p>Necessary for people with hearing difficulties or a slower processing speed. Or, for those times when learners work from home and don&#8217;t have a dedicated space where they can keep the volume on.<\/p>\n<h3>Offer more language options<\/h3>\n<p>Does your team comprise many non-native English speakers? It may be easier for them to retain information in their native language. When doing a voice-over along with your animated learning video, consider offering it in different languages as well. If that\u2019s not possible due to budget restrictions, you can at least offer captions in a different language.<\/p>\n<h2>Start your journey with animation-based learning today<\/h2>\n<p>No matter how fun, engaging, or emotive an animation video is, it\u2019s only one element of your training. To have a robust employee training strategy you still need to <strong>reinforce learning<\/strong> with live, instructor-led sessions, written components, quizzes, etc. You also need to gauge learners\u2019 feedback to see if animation-based learning works for them.<\/p>\n<p>That being said, animated videos are a great tool to have in your arsenal. And, hopefully, with this guide, you&#8217;ll feel more ready to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cartoons have come a long way. Once a favorite pastime for kids (of any age), in the last few decades animated videos have branched out to anything from advertisements to education and, eventually, corporate learning. It makes sense. Using video for learning helps amp up learner engagement and knowledge retention. And there\u2019s something social, emotive, [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":16139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221],"tags":[5473],"class_list":["post-16132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instructional-design","tag-elearning-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Animated Learning Video: A Step-by-Step Guide with Tips and Examples<\/title>\n<meta name=\"description\" content=\"Looking to incorporate an animated learning video to your training? 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