If only.<\/strong><\/p>\n Treat training like a done deal or a tick box exercise that requires little effort, and you\u2019re wasting your time, your employees\u2019 time, your budget, and a big opportunity. Here\u2019s why.<\/p>\n Like you, employees are busy people. Behind the targets and day-to-day demands of the job, meetings, and outstanding tasks, they\u2019d probably love to think about their own development. But they\u2019re unlikely to make time for it.<\/p>\n Here\u2019s where you come in. As well as designing and delivering a great training program, you need to nudge your way into your employees\u2019 busy schedules so you can sell it, too.<\/p>\n Marketing training means being clear about value and relevance<\/strong>. But it also means generating interest and creating excitement. Keeping momentum and awareness high requires an ongoing commitment to market training\u2014not just an initial burst of activity around the launch.<\/p>\n And with that commitment comes an investment of time and resources. But it\u2019s worth it. Here are five reasons why:<\/p>\n [<\/em>Spoiler alert: <\/em><\/strong>The good news is there are lots of resources listed below to help you build your communications campaign with minimal effort. So, keep reading!]<\/em><\/p>\n When it comes to marketing, to get buy-in from your audience you need to demonstrate value. But people value different things for different reasons. Which is why, behind every successful marketing campaign, you\u2019ll find a targeted approach to messaging.<\/p>\n Segmenting your audience<\/strong> means you can deliver tailored communications that resonate with each different group. In this instance, when you want to promote training, the three main groups you need to consider are senior leaders, team leaders, and your employees.<\/p>\n One of your key stakeholder groups, your senior leaders will be looking at the organizational value<\/strong> your specific training program will bring. So, focus your messaging around how it\u2019ll help future-proof the organization, improve processes, stretch targets, and raise performance.<\/p>\n And highlight any leadership skills<\/strong><\/a> (goal setting, coping with change, resilience) that your specific training will support. With them on board, you can use their \u201cvoice\u201d to deliver some of your message for you\u2014or even announce the launch of your program.<\/p>\n Having someone outside of L&D publicly support your program will give it extra credibility and independent authentication.<\/p>\n One step closer to your largest audience, your team leaders play an important role in encouraging employees to make time for and complete your training program. But they\u2019ll want to know the purpose of training<\/strong> and how it relates to their department first.<\/p>\n So, craft your communications with them around this. Show the link between your training program and skills development, improved employee performance, and team productivity. Give them talking points they can use in team meetings and provide clear instructions about how to access and complete the training program so they can help their team where required.<\/p>\n Another way to boost motivation and engagement at the team leader level is to design a reward and recognition scheme built around the achievement of certain training goals.<\/p>\n Having the support of leaders and team managers is important. But the ultimate success of your internal marketing campaign and your training program rests with the employees working in their departments.<\/p>\n The heart and soul of your training program, they\u2019re the ones who\u2019ll make time to complete it, engage with the learning goals, absorb the information, and then apply and share the knowledge they\u2019ve learned.<\/p>\n And the way you market training will give them the motivation and means to do this. To maximize reach, you need to use a mix of channels<\/strong>\u2014from intranet announcements to newsletters and posters. But to maintain momentum and effectively target and tailor your communications<\/strong>, your best friend is still an email.<\/p>\n Emails are an effective way of keeping in close contact with learners as they go through their learning journey. And if you\u2019ve got a store of ready-to-go email templates<\/strong> you can call on whenever you need them, promoting your online courses is quicker, easier, and more consistent.<\/p>\n From announcing a new training program or LMS to training invitations and reminders, the following templates support the most common promotional scenarios. Download and save them. And when the time comes just add in the relevant details and press \u201csend.\u201d<\/p>\n And remember, if you\u2019re using an LMS for training, remember to save your templates on the platform and set automated notifications<\/strong> so you don\u2019t have to send emails manually every time you want to reach out to your teams.<\/p>\n Send automated notifications and reminders with TalentLMS If you\u2019re using an LMS to host your learning and development program, one of the biggest challenges sounds like the simplest: getting everyone to log in and join online training sessions<\/strong><\/a>.<\/p>\n Having a training invitation email sample drafted in advance is the best way to know you\u2019ve covered the crucial information: how<\/em> your employees log in and why<\/em> they should.<\/p>\n There are three different versions<\/strong> of this template which cover: onboarding new hires, a move from offline to online training, and the introduction of a new LMS. Why not save them all so you\u2019re prepared whatever the scenario?<\/p>\n One of the most common calls to action when it comes to promoting your training program is for learners to register for upcoming training and \u201csave the date\u201d in their calendar.<\/p>\n With two versions (one for in-person training, the other for online courses) this announcement for upcoming training<\/strong><\/a> is a versatile template you\u2019ll use time and time again at the early stages of marketing your training. Just choose the appropriate version, pop in the relevant details, and you\u2019re good to go.<\/p>\n Organizing a mandatory training session<\/strong><\/a> comes with a unique marketing challenge: How do you spark learners\u2019 interest? Using this template you can make sure you\u2019ve included all the necessary info about the course, but also talk about why it\u2019s essential, what it entails, and how employees will grow their skills and knowledge.<\/p>\n First choose from one of three templates depending on the delivery method<\/strong> (in-person training, live virtual training, or online asynchronous training.) Fill in the practical details. And then decide how to adapt the tone and language used to effectively deliver your message.<\/p>\n Yes, the training is mandatory and this message needs to be clear and assertively delivered. But there are ways of softening the tone so you can make this point without sounding overly strict or formal.<\/p>\n When it comes to organizing live instructor-led (ILT) training sessions<\/strong><\/a>, the two most common scenarios will be mandatory offline training and optional online training. There are templates and examples for both scenarios. If yours falls somewhere in between, pick the appropriate elements from each one.<\/p>\n To make these templates yours, you need to apply facts, but also a little flair. The facts speak for themselves. Just make sure you add them all accurately. How (and how much) flair you include is up to you and will be defined by your company culture and the type of training you\u2019re running.<\/p>\n To help spark some ideas, we\u2019ve included examples that illustrate two different tones and approaches<\/strong>: One contains mostly facts (a formal invitation<\/strong> to an offline, company-wide, mandatory, live training session). The other (a more informal invitation<\/strong> to an optional online presentation) has more flair.<\/p>\n If you want to give your course completion rate a boost, consider sending a notification before the expiration date<\/strong><\/a>. These templates are great for promoting online, self-paced eLearning courses.<\/p>\n When it comes to mandatory courses (especially those that are legally required), a reminder is not just a nice thing to do. It’s essential as it ensures people won’t miss important deadlines, putting your organization at risk. In that case, you may need to send more than one reminder. This template presents examples both for mandatory and optional courses.<\/p>\nWhy market your training<\/h2>\n
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![\"How](\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2021\/10\/TLMS_20211025_1200x314.png\")
<\/p>\nHow to market your training<\/h2>\n
Getting senior leadership buy-in<\/h3>\n
Getting team leader buy-in<\/h3>\n
Getting employee buy-in<\/h3>\n
Six essential email templates to promote training<\/h2>\n
![\"LMS](\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2021\/09\/automated-notifications-TalentLMS-screenshot.png\")
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\n<\/strong>The training platform that users consistently rank #1.<\/span>
\nEasy to set up, easy to use, easy to customize.<\/span>
\n![\"Create](\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2018\/06\/CTA.png\")
<\/a><\/p>\n
\n1. Invitation to log in to your company LMS<\/h3>\n
2. Announcement for upcoming training<\/h3>\n
3. Invitation to mandatory training<\/h3>\n
4. Invitation to a live training session<\/h3>\n
5. Reminder to complete a course<\/h3>\n
6. Reminder to enroll in a live training session<\/h3>\n