{"id":16984,"date":"2021-12-17T11:38:14","date_gmt":"2021-12-17T09:38:14","guid":{"rendered":"https:\/\/www.talentlms.com\/blog\/?p=16984"},"modified":"2025-02-18T13:25:59","modified_gmt":"2025-02-18T11:25:59","slug":"client-training-benefits","status":"publish","type":"post","link":"https:\/\/www.talentlms.com\/blog\/client-training-benefits\/","title":{"rendered":"Could client training boost your sales?"},"content":{"rendered":"

When it comes to generating revenue and winning new business, a well-trained sales team is worth its weight in gold. But your salespeople aren\u2019t the only ones who can boost sales with the right training. There\u2019s another large, revenue-building treasure just waiting to be mined\u2014your customers.<\/p>\n

With the right client training, your customers could be one of your company\u2019s most valuable assets.<\/p>\n

But what is client training? Why does it matter? And how should you approach it? All good questions. Let’s take them one by one.<\/p>\n

What is client training?<\/h2>\n

In the world of eLearning, client training is often referred to as the extended enterprise<\/strong>. What\u2019s the extended enterprise? Well, simply put, it\u2019s training that\u2019s directed towards people outside your organization. So, rather than training your employees, this is training that\u2019s aimed at external stakeholders. For example, your customers.<\/p>\n

Another distinction that needs to be made early on, is the difference between client training and client onboarding<\/strong>. And the big differential here is time.<\/p>\n

Onboarding is a one-off investment, which takes place at the beginning of your relationship with a customer. Its goal is to get customers familiar with your products or services. And, once it\u2019s done, its mission is complete.<\/p>\n

Client training, on the other hand, is a continuous investment. And the benefits it brings go beyond more than just introducing customers to your product.<\/p>\n

The 10 sales-boosting benefits of client training<\/h2>\n

Whether it\u2019s to upsell, start a conversation around industry topics, or grow your customer experience, there are lots of reasons why investing in client training can grow sales. Some of them have a direct impact on profits. Others will have a more indirect influence. Either way, they can both be measured and linked to sales data.<\/p>\n

Let\u2019s take a look at the 10 main benefits:<\/p>\n

1. Grow your value proposition<\/h3>\n

The more your customers get out of your product or service the more valuable it becomes to them. But sometimes it takes a while for customers to pinpoint exactly where the biggest value is for them. And, often, they can stumble upon this by accident rather than design.<\/p>\n

Client training formalizes this process and gets them to that “eureka!” moment of clarity quicker. Once you\u2019ve got them to this point, they\u2019re more likely to stay with you when their contract\u2019s up for renewal.<\/p>\n

2. Create independent brand ambassadors<\/h3>\n

Providing good customer training<\/a><\/strong> is linked with increased customer satisfaction<\/strong>. And a satisfied customer usually leads to continued revenue. But they can also help channel other new prospects in your direction.<\/p>\n

Embodied in metrics such as the Net Promoter Score, higher levels of customer satisfaction make it more likely that your clients will start doing some of your marketing for you by recommending or promoting your business<\/strong> and your brand to others. And it\u2019s independent recommendations like these that stand a good chance of turning into new sales leads.<\/p>\n

3. Nurture long-term users<\/h3>\n

Keeping hold of existing customers is easier and less expensive than winning new ones. Incorporating customer training into your relationship with clients boosts their engagement, reduces and resolves frustrations and frictions, and encourages attachment.<\/p>\n

This leads to better customer retention and product stickiness.<\/p>\n

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4. Drive upselling<\/h3>\n

Customer education raises the chances of upselling or cross-selling<\/strong><\/a> both directly and indirectly.<\/p>\n