{"id":17224,"date":"2022-02-07T11:12:17","date_gmt":"2022-02-07T09:12:17","guid":{"rendered":"https:\/\/www.talentlms.com\/blog\/?p=17224"},"modified":"2022-09-26T14:35:19","modified_gmt":"2022-09-26T11:35:19","slug":"employees-improve-professional-online-presence","status":"publish","type":"post","link":"https:\/\/www.talentlms.com\/blog\/employees-improve-professional-online-presence\/","title":{"rendered":"Digital citizenship: Why employee professional online presence matters"},"content":{"rendered":"

If your employees use digital technology at work, chances are they\u2019ll have an online presence. And by that, we mean any kind of information that can be found online and is attributed to them. Some of your employees (e.g., digital strategists, marketers, influencers, and active engagers with social media) will have carefully crafted their social media presence. But for most, their online presence will have evolved over time without any real forethought or planning<\/strong>.<\/p>\n

There\u2019s nothing wrong or unusual about this. But you can all benefit if employees improve their online presence. Developing a so-called \u201cprofessional online presence<\/strong>\u201d will help your employees better represent themselves and<\/em> your company.<\/p>\n

And it isn\u2019t difficult. But most of your employees will require some training and structure to get it right. So, before you invest, let\u2019s take a look at the business case for that kind of training.<\/p>\n

Why do employees need a professional online presence?<\/h2>\n

Global stats show that around 4.88 billion people are internet users<\/strong><\/a>. And the majority of these (4.55 billion) actively use social networking platforms. But you probably don\u2019t need these stats to know that most of your employees will already be familiar with social media. And fluent in online networking<\/strong> (particularly the millennials and Gen Z workers who make up the majority of the workforce).<\/p>\n

So, why do you need to formally train them in how to build an online presence? Surely, they already have enough informal knowledge to do this themselves.<\/p>\n

And besides, what benefits will helping them grow a professional online presence bring to the business? By encouraging them to network, and giving them the digital skills to do this more effectively, won\u2019t you run the risk of losing them?<\/p>\n

All fair questions. Which, if you\u2019re making a pitch for training, your stakeholders will want answered. So, here\u2019s the rationale:<\/p>\n

1. Grow good digital citizens<\/h3>\n

With digital media comes responsibility or \u201cdigital citizenship\u201d.<\/p>\n

What is digital citizenship?<\/em><\/p>\n

Well, digital citizenship in the workplace is about giving employees in your organization the understanding and skills to operate ethically in a digital world<\/strong>.<\/p>\n

We should all think carefully about how we communicate online and the effect this might have on others. And encouraging your employees to conduct themselves with others in mind, and become good digital citizens, forms part of a wider duty of care package many employers are offering their teams.<\/p>\n

2. Demonstrate standards<\/h3>\n

Employees who engage effectively and professionally online send out a powerful message about your business. They’re living proof that your organization values and invests in technology, that you\u2019re forward-thinking and committed to developing high functioning cyber citizens.<\/p>\n

It shows that you trust and value your employees and know that they\u2019re confident and capable of representing your company in its best light. Because you don’t just teach them how to use online channels, but also how to use them in the best possible way so they’re inclusive<\/strong> and respectful<\/strong>.<\/p>\n

3. Broaden your reach<\/h3>\n

By creating an online presence, your employees can network and meet customers and prospects wherever they are in the world. They can reach them in forums and communities where they spend their time and feel at home.<\/p>\n

Having a professional online presence also makes it easier for your employees to form new connections and grow your own business network. It makes your business more discoverable, too.<\/p>\n

\"Digital<\/p>\n

4. Do your research<\/h3>\n

Having a strong professional online presence means your employees are better-placed to learn about trends, industry developments, and industry influencers. And find out about what other companies (your competitors) are up to.<\/p>\n

A great form of research if you know where to look, it can help them learn about what customers want, their pain points, challenges, and wish lists.<\/p>\n

5. Market your experts<\/h3>\n

If you\u2019ve got employees who know their stuff, are good communicators, and confident in sharing their skills and knowledge, you\u2019re in luck.<\/p>\n

Help them grow their professional online presence so they can share their expertise<\/strong> with the wider world. Not only will their credibility and third-party recognition grow, yours will too.<\/p>\n

6. Keep safe and secure<\/h3>\n

The more you help employees become informed and educated cyber citizens, the safer your business becomes. Data breaches and security threats are real risks to your business<\/strong><\/a>.<\/p>\n

Giving employees the skills to build an online presence that\u2019s safe and secure, reduces the risk of them disclosing sensitive information due to phishing or other cyber scams.<\/p>\n

7. Show your face<\/h3>\n

Your people are your business. Investing in online presence management training for your employees means you can confidently share the human side of your organization.<\/p>\n

8. Manage the personal vs. professional<\/h3>\n

How your employees interact digitally could reflect back on your organization. That\u2019s not to say that how they use social media for personal reasons needs to be monitored or restricted. They are, of course, entitled to their privacy.<\/p>\n

But how you, as an employer, can help them is by giving them the online presence management skills to separate their private and professional personas if they want to.<\/p>\n

9. Improve not introduce<\/h3>\n

Digital media is all-consuming. And it\u2019s here to stay.<\/p>\n

Most\u2014if not all\u2014of your employees will already use social media and online networks on a regular basis. So, giving them the skills to do this more effectively is a simple and sensible way of recognizing this and making it work to your advantage.<\/p>\n

10. Upskill your people<\/h3>\n

All training is good training.<\/strong> Offering employees training in online presence management demonstrates a commitment to their personal development and career progression\u2014particularly if those skills aren\u2019t directly tied to their job.<\/p>\n

Yes, it could open up other career opportunities, but so will the acquisition of any new skills. And deciding to withhold training because you\u2019re afraid your employees will become more\u2026 employable (and possibly leave) just isn\u2019t an option.<\/p>\n

Personal development is at the heart of every successful organization. Without it, your employees will feel undervalued, overlooked, and out of touch. And will they leave? Not possibly. Absolutely<\/em>.<\/p>\n

\n

Foster a strong learning culture with TalentLMS
\n<\/strong>The training platform that users consistently rank #1.<\/span>
\nEasy to set up, easy to use, easy to customize.<\/span>\"Create<\/a><\/p>\n

\n

How to help employees improve their online presence<\/h2>\n

We\u2019ve looked at the whys. And seen a compelling case for helping an employee\u2019s professional online presence evolve. So, now let\u2019s look at how you can achieve this.<\/p>\n

Below are specific skills and topics <\/strong>to consider as part of your professional online presence training package. But remember, as the digital world evolves, your training needs to evolve, too.<\/p>\n

Making a plan<\/h3>\n

Rather than applying an ad hoc approach to social media engagement and digital interactions, give your employees the skills to professionalize<\/em> their online presence by planning their own personal social media strategy<\/strong><\/a>.<\/p>\n

Encourage them to think about what they want to achieve<\/strong> through social media and how they can get there<\/strong>.<\/p>\n

Recognizing opportunities<\/h3>\n

Using social media in the right way can build relationships, boost reputations, create influence, and enhance business and career prospects.<\/p>\n

Help your employees know where to look and how to engage online<\/strong><\/a> so they can access, maximize, and benefit from the right opportunities.<\/p>\n

Getting it right<\/h3>\n

Using social media in the wrong way has the potential to damage businesses, reputations, and brands in less than 280 characters<\/strong>. So, it\u2019s vital your employees understand why they need to take social media seriously and what the risks are if they don\u2019t.<\/p>\n

Define appropriate and inappropriate content and behavior<\/strong><\/a>. Include tips and techniques around how to keep your content safe. Help employees to discern how and why they use technology. And help them understand intentional behaviors like being helpful to others and what might constitute cyberbullying.<\/p>\n

Putting a face in the brand<\/h3>\n

These days, it\u2019s not enough for employees to rest in the shade under the umbrella of a corporate brand. They need a personal brand<\/strong><\/a>, too, to help them shine. And, whatever that personal brand is, needs to reflect positively back on yours.<\/p>\n

Empower employees to tell their story their<\/em> way<\/strong>, by consciously defining their brand. Help them identify their values, expertise, and qualities. And show them how to project them onto others through their online presence, so they can stand out and succeed. Do this and your brand will stand out and succeed, too.<\/p>\n

Learning about LinkedIn<\/h3>\n

The most popular platform for professional networking and job-hunting, more businesses and professionals are using LinkedIn to network, market, and stay ahead in their industries. By using LinkedIn, your employees can help build your company\u2019s digital presence as well as their own.<\/p>\n

Give them the skills to use LinkedIn to its full potential<\/strong><\/a> to connect with potential partners, clients, and customers. Your marketing and sales teams will thank you for it!<\/p>\n

Keeping things separate<\/h3>\n

Some people choose not to distinguish between their personal social media presence and their professional online presence. But for most of us, learning how to keep the two distinct is a useful skill.<\/p>\n

It\u2019s certainly a benefit where businesses are concerned. Keeping them separate doesn’t have to be complicated. It could be as straightforward as applying privacy settings to personal social media accounts and then creating separate professional profiles instead. Either way, make sure your employees know the simple steps they can take to effectively manage both.<\/p>\n

\n

Meet TalentLibrary™
\n<\/b>A growing collection of ready-made courses that cover the digital skills
\n<\/span>your teams need for success at work
\n<\/span>\"\"<\/a><\/p>\n

\"\"<\/p>\n

\n

Minimize risk, maximize opportunities<\/h2>\n

Digital technology brings opportunities. Opportunities to connect and communicate\u2014wherever and whenever. Opportunities to share information, content, and ideas. Opportunities for discovery, training, and education. And opportunities for business growth, profit, and career development.<\/p>\n

But for every opportunity, there\u2019s also risk.<\/strong> There\u2019s the risk it could pose to a business\u2019s brand or an employee\u2019s reputation. The risk around protecting customer data. And, where cyberbullying, fraud, and inappropriate and offensive content are concerned, a risk to an individual\u2019s physical safety and mental health.<\/p>\n

Employers who take digital citizenship seriously have the power to reduce those risks. In fact, they\u2019re the only ones who can really make a tangible difference. So, who wants a more ethical, safe, professional, and productive cyberspace experience? We\u2019re in.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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