{"id":19174,"date":"2023-03-23T11:14:08","date_gmt":"2023-03-23T09:14:08","guid":{"rendered":"https:\/\/www.talentlms.com\/blog\/?p=19174"},"modified":"2023-04-07T10:46:46","modified_gmt":"2023-04-07T07:46:46","slug":"email-etiquette-training","status":"publish","type":"post","link":"https:\/\/www.talentlms.com\/blog\/email-etiquette-training\/","title":{"rendered":"Email etiquette: 12 rules for crafting professional emails"},"content":{"rendered":"<p><em><strong>\u201cURGENT!!\u201d<\/strong><\/em><\/p>\n<p>Dramatic but ambiguous. The subject line of the email made the new office admin\u2019s heart race. It looked like a contender for spam. But the name in the email address was familiar and came from a consultancy firm working on their company rebrand. Unsure of what to expect, but panicked by the aggressive tone coming from a known contact, the email had to be opened.<\/p>\n<hr \/>\n<p><em>\u201cHi!<\/em><\/p>\n<p><em>We need your tone of voice document and customer personas research now. Due to staffing issues, our client schedule has changed, and we now plan to work on your account this week.<\/em><\/p>\n<p><em>PLEASE GET BACK TO ME ASAP!<\/em><\/p>\n<p><em>Jim\u201d<\/em><\/p>\n<hr \/>\n<p>We\u2019ve all received emails like this. And, if we\u2019re honest, most of us have probably, at some point, sent an email like this.<\/p>\n<p>After all, it\u2019s easily done. Carried away by the urgency of the moment, tunnel vision sets in. You need to get something sorted straight away, and all you can think of is what you need to do to achieve that. The problem is the recipient won\u2019t see it that way. <em>Your<\/em> urgency isn\u2019t <em>their<\/em> problem.<\/p>\n<p>And writing an email without considering how the tone, language, and formatting might be interpreted is shortsighted and counterintuitive. Not only are you likely to omit practical details your recipient needs to action your request, but the recipient\u2019s response is unlikely to be that urgent or accommodating.<\/p>\n<p>Here\u2019s where email etiquette training comes into its own. A written code of conduct, email etiquette <strong>forms the basis of appropriate and effective communication<\/strong>. And it leads to more effective outcomes\u2014for both the sender and the recipient.<\/p>\n<h2>Why email etiquette matters<\/h2>\n<p>Despite the growth in online messaging platforms, email is still the most popular form of professional communication. A powerful and versatile channel, it\u2019s used for everything from building relationships and promoting goods or services to sourcing information, resolving problems, and answering inquiries. Given its wide remit, it\u2019s <strong>part of every employee\u2019s toolkit<\/strong>. But, unlike other platforms in that portfolio, it\u2019s a tool that often comes without instructions.<\/p>\n<p>The assumption is\u2014everyone knows how to write an email.<\/p>\n<p>The problem is\u2014that\u2019s not necessarily the case.<\/p>\n<p>According to a poll we recently ran with our audience on LinkedIn, people seem to be annoyed with emails that <strong>don&#8217;t respect their time<\/strong>. CC&#8217;ing irrelevant people and crafting too long messages are the email habits that turn most employees off.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19270 aligncenter\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/Linkedin-poll-on-email-etiquette.png\" alt=\"LinkedIn poll on proper email etiquette | TalentLMS\" width=\"678\" height=\"499\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/Linkedin-poll-on-email-etiquette.png 678w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/Linkedin-poll-on-email-etiquette-300x221.png 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>But there are lots of elements involved in writing an email. Tone, content, language, format, greeting, sign-off, detail, timing, and grammar. For an email to be truly effective, all of these need to be spot on. Whether it\u2019s lack of training, lack of confidence, lack of time, lack of motivation, or lack of thought, it\u2019s easy to slip up on one or more of these elements. And the consequences of doing so can be significant.<\/p>\n<ul>\n<li><strong>Destroy reputation:<\/strong> An email is a window into your company and your employees. The reputation of both can be negatively impacted by just one unprofessional email.<\/li>\n<li><strong>Cause offense:<\/strong> However unintentional, the wrong tone, word, phrase, or pronoun used in an email can cause significant personal offense to the recipient. This can impact relationships and business.<\/li>\n<li><strong>Create delays:<\/strong> Unclear, inaccurate, or incomplete information in an email leads to unnecessary follow-ups and delays to projects and queries.<\/li>\n<\/ul>\n<p>To a greater or lesser extent, almost all employees are capable of inadvertently sending out ineffective and potentially damaging emails. The good news is <a href=\"https:\/\/www.talentlms.com\/library\/email-etiquette\/\" target=\"_blank\" rel=\"noopener\"><strong>email etiquette training<\/strong><\/a> helps reduce all of these risks. But more than that, it also <strong>elevates and optimizes email communication<\/strong> by raising standards and promoting consistency.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><b>Meet TalentLibrary&#x2122;<br \/>\n<\/b>A growing collection of ready-made courses that cover topics<br \/>\n<\/span><span style=\"color: #000000;\">like email etiquette, communication, and cold emailing<br \/>\n<\/span><a href=\"https:\/\/www.talentlms.com\/library\/aff:blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15647\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary_CTA.png\" alt=\"\" width=\"224\" height=\"49\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary_CTA.png 333w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary_CTA-300x66.png 300w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15649\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row.png\" alt=\"\" width=\"1498\" height=\"146\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row.png 1498w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row-300x29.png 300w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row-1024x100.png 1024w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2020\/11\/TalentLibrary-characters-row-768x75.png 768w\" sizes=\"auto, (max-width: 1498px) 100vw, 1498px\" \/><\/p>\n<hr \/>\n<h2>How to train employees on email etiquette<\/h2>\n<p>OK, it\u2019s clear why a well-written email matters. But you can\u2019t train one person and have them write or review all emails. And you can\u2019t use templates for everything. So, how do you make sure all employees, especially those in <a href=\"https:\/\/www.talentlms.com\/blog\/customer-service-training-plan-tips\/\" target=\"_blank\" rel=\"noopener\"><strong>customer-facing roles<\/strong><\/a>, know how to follow proper email etiquette? (Particularly when most of them will claim that they already know how to write an email.)<\/p>\n<p>The most effective approach involves <strong>three steps<\/strong>:<\/p>\n<ol>\n<li><strong>First<\/strong>, explain the benefits through internal comms campaigns and onboarding.<\/li>\n<li><strong>Then<\/strong>, follow up with dedicated email etiquette training, and<\/li>\n<li><strong>Finally<\/strong>, but most importantly, provide an email etiquette guide employees can use as an on-the-job checklist to avoid common errors. And as inspiration, for best-practice tips to help raise standards.<\/li>\n<\/ol>\n<p>The important thing here is to take the stigma out of this potentially sensitive subject. Making training and access to your supporting guide universal, normalizes the subject. It underpins the importance of this type of training. And acknowledges that it\u2019s an area everyone can improve on.<\/p>\n<h2>12 email writing best practices<\/h2>\n<p>Generally speaking, professional emails should always be <strong>courteous<\/strong>, <strong>respectful<\/strong>, <strong>clear<\/strong>, and <strong>appropriate<\/strong>. Remembering these four values will help guide employees as they draft their own correspondence. But drilling down into details will give employees practical ways they can achieve all four.<\/p>\n<p>The following guidelines cover every aspect of email etiquette, sectioned up into specific topics. Also available as a simplified template or one-sheet, your employees can dip in and out as they need guidance or clarification.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><strong>Download our email etiquette tips<\/strong><br \/>\nShare the pdf with your team members,<br \/>\nand make sure they all craft professional, well-written emails.<br \/>\n<a href=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/Email-etiquette-tips-TalentLMS.pdf\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11887\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2019\/01\/grab-your-copy-button.png\" alt=\"Grab your copy\" width=\"363\" height=\"121\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2019\/01\/grab-your-copy-button.png 600w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2019\/01\/grab-your-copy-button-300x100.png 300w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/a><\/p>\n<hr \/>\n<p>To optimize use, include the template in your <a href=\"https:\/\/www.talentlms.com\/blog\/guide-new-employee-orientation\/\" target=\"_blank\" rel=\"noopener\"><strong>onboarding training pack<\/strong><\/a>, save it on your intranet (if you have one), share it as an infographic, and remember to add it to company-wide resource sites.<\/p>\n<h3>Content<\/h3>\n<p>The bulk of your email, this can be the section that loses its way in terms of email etiquette. The tendency here is to just let the words flow. Not a bad approach to start with, but an absolute requirement is to<strong> review all of the content carefully<\/strong> after it\u2019s been drafted. And edit it with the following &#8220;Do&#8217;s and Don\u2019ts&#8221; in mind:<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Keep it short and to\u2013the\u2013point:<\/strong> Focus on one clear message, and your email is more likely to achieve its goal.<\/li>\n<li><strong>Introduce yourself:<\/strong> Unless you have a very regular, ongoing relationship with your recipient, don\u2019t assume they know who you are. A quick introduction at the start of your email provides context and establishes a connection. For example: \u201c<em>We met at the awards ceremony in Dallas last month, and I wanted to get in touch to follow up on our chat about\u2026<\/em>\u201d<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Forget to answer any questions.<\/strong> If you leave them unresolved, their trust will fade, and they\u2019ll be less likely to open up or respond to future emails.<\/li>\n<li><strong>Complain or focus on your own issues or challenges.<\/strong> As well as being self-indulgent, it misses the point of your email\u2014to focus on your recipient and their pain points.<\/li>\n<li><strong>Gossip about colleagues, clients, or customers.<\/strong> As well as being unprofessional and a waste of time, this can leave recipients worrying that you\u2019ll do the same about them.<\/li>\n<\/ul>\n<h3>Detail<\/h3>\n<p>Sometimes an email needs to include more than what you write. While this extra detail can be useful, even essential, it needs to be presented in the right way to prevent it from being lost, ignored, or irritating.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Refer to the attachments in the body of the email.<\/strong> If there are multiple attachments, provide a simple breakdown of what each one is.<\/li>\n<li><strong>CC the right people.<\/strong> Make sure that you include anyone who has something valuable to add to the conversation or simply needs to be aware of what&#8217;s being discussed.<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Include too many attachments.<\/strong> If lots of attachments are required, organize them into groups, and send them out in separate emails.<\/li>\n<li><strong>Send unnecessary or large attachments<\/strong>\u2014especially ones that take up a lot of file space or bandwidth (for example, photos, videos or music, or other media). If you need to send a large file, upload it to a cloud service like Google Drive, WeTransfer, or Dropbox and provide a link.<\/li>\n<li><strong>CC irrelevant people.<\/strong> Instead of \u201cspamming\u201d colleagues or partners, consider forwarding the emails later if they eventually need to contribute to the discussion or brief them offline.<\/li>\n<\/ul>\n<h3>Format<\/h3>\n<p>How you present your content has a big impact on how it\u2019s digested and interpreted. People read emails in different ways, on different devices, and sometimes with assistive technologies. If in doubt, keep things as standardized and familiar as possible.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Use descriptive headings<\/strong> to break up text and accommodate screen readers.<\/li>\n<li><strong>Consider accessibility<\/strong> whenever you decide to vary formatting.<\/li>\n<li><strong>Keep font sizing and colors standard.<\/strong> This optimizes accessibility for all and maintains a professional standard.<\/li>\n<li><strong>Reserve underlining for hyperlinked text.<\/strong> This makes it easier for people with visibility challenges to know the text is linked.<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Introduce emojis into the conversation.<\/strong> While it\u2019s tempting to qualify or attempt to soften a potentially difficult message with an emoji, it feels unprofessional. And can indicate a lack of conviction.<\/li>\n<li><strong>Capitalize or embolden words unnecessarily.<\/strong> As well as being perceived as aggressive, capital letters reduce readability because all words have a uniform rectangular shape.<\/li>\n<li><strong>Use unusual fonts or italics.<\/strong> These are difficult for people, especially those with accessibility challenges, to decipher. They can slow readers down and detract from what is actually being said. If in doubt, use sans serif fonts such as Arial or Calibri.<\/li>\n<li><strong>Paste in entire URLs.<\/strong> This eats up space and looks untidy. Instead, create hyperlinks or use shortened versions.<\/li>\n<\/ul>\n<h3>Greeting<\/h3>\n<p>Your first interaction with the recipient of your email sets the tone for the rest of the email. At first glance, this element should be easy to get right. But small mistakes can have a big impact.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Include your recipient\u2019s name, not just a greeting.<\/strong> Using someone\u2019s name (in speech or written communication) is an important form of validation and respect. An unqualified &#8220;Hi there!&#8221; or &#8220;Hi&#8221; feels cold and generic and implies a lack of interest or concern for the individual.<\/li>\n<li><strong>Triple-check the spelling of the recipient\u2019s name.<\/strong> Don\u2019t assume you know. If in doubt, look on LinkedIn.<\/li>\n<li><strong>Use a friendly approach.<\/strong> Most in-person conversations start off informally. And, unless it\u2019s your first interaction with the recipient or there&#8217;s a specific reason for more formality, it\u2019s acceptable to do the same in emails. Depending on the scenario, choose from the following:<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Casual greetings: \u201cHi [<em>first name<\/em>],\u201d \u201cHey [<em>first name<\/em>],\u201d \u201cHey\/Hi there [<em>first name<\/em>],\u201d or \u201c\u2018Good [<em>morning\/afternoon<\/em>] [<em>first name<\/em>]\u201d<\/p>\n<p style=\"padding-left: 40px;\">Formal greetings: Dear [<em>first name<\/em>], Dear Mr\/Mrs [<em>last name<\/em>]\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Abbreviate the recipient\u2019s name<\/strong> unless they\u2019ve signed off or sent a previous email using a shortened version.<\/li>\n<li><strong>Use cliched or overly familiar, formal, or generic phrases<\/strong> such as: <em>\u201cWhat\u2019s up?\u201d \u201cYo,\u201d \u201cHey!,\u201d \u201cTo whom it may concern,\u201d \u201cDear sir or madam,\u201d \u201cHi friend,\u201d \u201cLadies\/Gentlemen,\u201d<\/em> or <em>\u201cAll\u201d<\/em><\/li>\n<\/ul>\n<h3>Length<\/h3>\n<p>In general, shorter emails lead to better outcomes. But there\u2019s still an art to getting the balance right.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Review and edit your content down.<\/strong> Cutting out unnecessary words or details will mean your message stays clear.<\/li>\n<li><strong>Use shorter sentences and words.<\/strong> As well as reducing the overall length of your email, these are easier for readers to process and evaluate.<\/li>\n<li><strong>Humanize content.<\/strong> Taken to extremes, writing concisely can compromise empathy. Words or phrases that give your email warmth and personality aren\u2019t unnecessary, so don\u2019t strip them out.<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Ramble<\/strong> or sidestep the main issue.<\/li>\n<li><strong>Be too brief.<\/strong> Yes, your email should be concise, but it mustn\u2019t come across as being curt, rude, or disinterested.<\/li>\n<li><strong>Include unnecessary information.<\/strong> Remember, your recipient\u2019s busy. If you want them to focus on your message over someone else\u2019s, don\u2019t give them a reason to lose interest or become bored.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Train your teams on proper communication techniques with TalentLMS<br \/>\n<\/strong>Upload your email etiquette guidelines, use interactive quizzes,<\/span><br \/>\n<span style=\"color: #000000;\">and help your people get the message across.<\/span><a href=\"https:\/\/www.talentlms.com\/create\/aff:blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10550\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"Create my TalentLMS forever-free account\" width=\"291\" height=\"70\" \/><\/a><\/p>\n<hr \/>\n<h3>Language<\/h3>\n<p>The main purpose of language is to effectively communicate a message. But not everyone\u2019s lexicon is the same. People from different cultures and different backgrounds have different vocabularies. Without careful thought, language can just as easily alien and confuse as it can inform and engage. This is especially relevant to emails, where every word has a purpose.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Use unambiguous, common words and phrases.<\/strong> Writing in simple, clear sentences doesn&#8217;t leave much room for misunderstandings and back-and-forth emails.<\/li>\n<li><strong>Adapt subtly but sensitively<\/strong>, where appropriate, to match the recipient\u2019s language preferences (for example, switch between English and American English as appropriate). This demonstrates interest and makes emails feel more personal and familiar to recipients.<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Use slang or jargon.<\/strong> As well as being potentially offensive, it\u2019s unprofessional and distorts messaging.<\/li>\n<li><strong>Use abbreviations<\/strong> without writing them out in full the first time they\u2019re used.<\/li>\n<\/ul>\n<h3>Sign-off<\/h3>\n<p>An email signature has a dual purpose. It lets recipients know who you are, how they can find out more about you, and how to contact you. It also presents an image of who you are and the company you represent. The last thing your reader sees, it also leaves a lasting impression. So, it\u2019s important to get right.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Keep it short and simple.<\/strong> Too much information appears cluttered and overwhelming. Recipients want to be able to find what they need quickly with minimal effort so limit it to: name, job title, LinkedIn URL and\/or company website, and phone number.<\/li>\n<li><strong>Add an automatic signature.<\/strong> You can always edit or remove it if needed.<\/li>\n<li><strong>Use your name.<\/strong><\/li>\n<li><strong>Match the tone<\/strong> of your sign-off to the tone of your email. For example:<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">If your tone is light and friendly, end with a warm sign-off: <em>\u201cThanks,\u201d \u201cThanks again,\u201d \u201cBest,\u201d \u201cCheers,\u201d \u201cHappy [day of the week],\u201d \u201cEnjoy the weekend,\u201d \u201cSpeak\/Talk soon,\u201d \u201cTalk to you [time or day],\u201d \u201cLooking forward to working together,\u201d \u201cLooking forward to our next conversation,\u201d<\/em> or <em>\u201cExcited to hear your thoughts.\u201d<\/em><\/p>\n<p style=\"padding-left: 40px;\">If your tone is more reserved, end with a more formal sign-off: <em>\u201cRegards,\u201d \u201cThank you,\u201d \u201cThank you for your time,\u201d<\/em> or <em>\u201cHave a wonderful [day, weekend].\u201d<\/em><\/p>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Add lengthy disclaimers or postscript messages.<\/strong> These can feel like an afterthought and make emails feel disorganized and unfocused.<\/li>\n<li><strong>Add a &#8220;Sent from my phone&#8221; caveat.<\/strong> This appears lazy and an excuse for not checking content.<\/li>\n<li><strong>Omit sign-off altogether.<\/strong> Ending an email without including a signature or sign-off comes across as rude and abrupt. It also leaves recipients wondering if it\u2019s actually been finished.<\/li>\n<li><strong>Use old-fashioned, off-the-wall, overly familiar, or stiff phrases<\/strong> such as: <em>\u201cYours sincerely,\u201d \u201cKind regards,\u201d \u201cRespectfully yours,\u201d \u201cXoxo,\u201d<\/em> or <em>\u201cCordially.\u201d<\/em><\/li>\n<\/ul>\n<h3>Spelling, punctuation, and grammar<\/h3>\n<p>For an email to be taken seriously, it has to be credible. And this means applying attention to detail. Presented accurately, spelling, punctuation, and grammar will go unnoticed. Which means the focus stays where it should be\u2014on the subject of your email. Presented inaccurately, and all your readers will notice is a series of mistakes.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Get someone else to read through your email<\/strong>\u2014particularly if it\u2019s long or has been written in a hurry. To err is human. And mistakes don\u2019t indicate lack of ability, just lack of focus.<\/li>\n<li><strong>Run a specific check on common but high profile grammatical mix-ups<\/strong> such as:<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">There\/they\u2019re\/their<br \/>\nIts\/it\u2019s<br \/>\nEffect\/affect<br \/>\nYour\/you\u2019re<br \/>\nToo\/two\/to<br \/>\nLoose\/lose<br \/>\nI\/me\/myself<\/p>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Forget punctuation.<\/strong> Check commas, terminal punctuation (the ending of a line or sentence), salutation punctuation (the way you end a greeting), and exclamation marks (less is more when it comes to these).<\/li>\n<li><strong>Forget to spell check<\/strong> before you send.<\/li>\n<\/ul>\n<h3>Structure<\/h3>\n<p>An email comes with certain expectations. And, in many ways, how it\u2019s organized is non-negotiable. While this can seem unimaginative, following a familiar structure for all messages reassures recipients that your correspondence is professional and well-thought-through.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Tick off all of the standard elements in every email.<\/strong> These include: a subject line, a greeting, body content, a sign-off, and a signature.<\/li>\n<li><strong>Separate sections using paragraphs<\/strong> to make your message more readable.<\/li>\n<li><strong>Start with the most important information.<\/strong> Don\u2019t make your reader work too hard to find out what your main message is.<\/li>\n<li><strong>Use bullet points or numbered lists<\/strong> to make detailed information more accessible.<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Overwhelm readers<\/strong> with long, unbroken blocks of text.<\/li>\n<li><strong>Omit elements<\/strong> as the email conversation continues. Keep structure consistent and complete.<\/li>\n<\/ul>\n<h3>Subject line<\/h3>\n<p>Most people make a decision about whether or not to open their emails based on the subject line. And yet it\u2019s often the last thing that\u2019s thought about when drafting an email.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Keep it simple, clear, and concise.<\/strong> A decision to open an email is made in an instant. Giving recipients an honest, accurate, and specific summary of what your email\u2019s about means it\u2019s more likely to pass the &#8220;quick glance&#8221; test.<\/li>\n<li><strong>Make it personal<\/strong>\u2014if there\u2019s a connection, reference it. It provides authenticity and relevance. (\u201cNice talking at the awards ceremony last night\u201d is more compelling than: \u201cHey, nice to chat!\u201d).<\/li>\n<li><strong>Be specific about why the recipient should open your message.<\/strong> What do they need to do, and what do they have to gain?<\/li>\n<li><strong>Update the subject line<\/strong> if the email is forwarded and the original focus has shifted.<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Be generic or cliched.<\/strong> It\u2019s unlikely your recipient will think the email is relevant to them.<\/li>\n<li><strong>Use all capitals or excessive exclamation marks.<\/strong> These can come across as aggressive and unprofessional and trigger spam filters.<\/li>\n<\/ul>\n<h3>Timing<\/h3>\n<p>Most people understand the pressure of an ever-filling inbox. But when you send and when you respond to an email has an impact on how it\u2019s received. Every situation is, of course, different. But the following timings are a general guide.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Respond to close teammates within 12 hours.<\/strong> Their emails are likely to be related to day-to-day issues. And, as such, need to be actioned with some urgency.<\/li>\n<li><strong>Respond to other colleagues within 24 hours.<\/strong> This demonstrates respect and an awareness of wider priorities.<\/li>\n<li><strong>Respond to external contacts within a week.<\/strong> Unless it\u2019s urgent or there\u2019s a specific deadline, it\u2019s reasonable to take a little more time to reply to this type of email.<\/li>\n<li><strong>Treat customer-facing emails more urgently.<\/strong> Most customers expect a response to their email in one hour.<\/li>\n<li><strong>Set up a clear and informative out-of-office reply<\/strong> if you\u2019re going to be unavailable for longer than a day.<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Send emails outside work hours.<\/strong> An email sent at 3 am indicates, at best, disorganization and, at worst, an unhealthy, round-the-clock culture.<\/li>\n<li><strong>Let an email sit unopened.<\/strong> If you can\u2019t respond within a reasonable time, send a holding reply.<\/li>\n<\/ul>\n<h3>Tone<\/h3>\n<p>Without body language, gestures, and sounds to underpin what\u2019s being said, it\u2019s hard to accurately convey tone using email. And yet most people are confident in their ability to do so.<\/p>\n<p><strong>&#x2714; Do<\/strong><\/p>\n<ul>\n<li><strong>Choose your words carefully<\/strong> and think about how someone else would read them.<\/li>\n<li><strong>Minimize adjectives<\/strong>\u2014too many can actually devalue what you\u2019re saying.<\/li>\n<li><strong>Imitate your recipient\u2019s tone<\/strong>. Using a tone your recipient is familiar and comfortable with, means they\u2019re less likely to misinterpret or be offended. For example, if they\u2019re short, factual, and to-the-point, be concise in return. If they\u2019re more chatty, respond in kind.<\/li>\n<li><strong>Pick up the phone.<\/strong> If you\u2019re struggling to find the right words or are concerned about getting the tone of a tricky email wrong, make a call instead.<\/li>\n<\/ul>\n<p><strong>\u2718 Don\u2019t<\/strong><\/p>\n<ul>\n<li><strong>Be sarcastic.<\/strong> There\u2019s a thin line between sarcasm and derision. Conveyed using email, there\u2019s almost a 50% chance your recipient won\u2019t get the satire.<\/li>\n<li><strong>Use humor<\/strong> unless your relationship warrants it.<\/li>\n<li><strong>Cross the line.<\/strong> It\u2019s fine to be informal, but remember this is a professional email and it\u2019s important not to be overly familiar.<\/li>\n<li><strong>Be negative.<\/strong> Focusing on problems rather than solutions can cause the recipient of an email to feel frustrated and worried. It can also cause them to lose confidence in the seder and the company they represent. Certain words and phrases such as errors, mistakes, issues, failures, delays, problems, crises, trouble, unfortunate, consequences can make you seem more anxious, irritated, or worried than you truly are.<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">For example:<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u2718 Don\u2019t write:<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\u201c<em>I\u2019ll forward your email to our Development Team, but given it\u2019s Friday, there\u2019s no knowing if they\u2019ll actually read it!<\/em>\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong>Why?<\/strong> Too sarcastic, the recipient is left wondering if the sender actually cares about the problem. Or if the email will actually be actioned or ignored.<\/p>\n<p style=\"padding-left: 40px;\"><strong>&#x2714; Do write:<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\u201c<em>I\u2019ll forward your email to our Development Team now. They should get back to you by the end of the day.<\/em>\u201d<\/p>\n<p style=\"padding-left: 40px;\"><strong>Why?<\/strong> Clear and specific, the recipient is left feeling confident that the matter has been taken seriously and is in hand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19190 aligncenter\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/TLMS_20230228_1200x314.png\" alt=\"Email Etiquette Training For Employees | TalentLMS\" width=\"1200\" height=\"314\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/TLMS_20230228_1200x314.png 1200w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/TLMS_20230228_1200x314-300x79.png 300w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/TLMS_20230228_1200x314-1024x268.png 1024w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2023\/03\/TLMS_20230228_1200x314-768x201.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Building confidence and building relationships<\/h2>\n<p>Emails are a part of our everyday toolkit. And they can often get neglected and quickly become unprofessional. But it\u2019s important to remember how instrumental they are in forming alliances and supporting effective business practices.<\/p>\n<p>Having a set of rules employees can refer to keeps standards high. But they\u2019re not effective in themselves. Every email needs to feel unique and personal. The key to success is striking the right balance between <strong>professionalism<\/strong> and <strong>personality<\/strong>.<\/p>\n<p>These tips are intended as a foundation for more effective, empathetic communication. The more they\u2019re used, the more intuitive they\u2019ll become. This means employees can <a href=\"https:\/\/www.talentlms.com\/blog\/how-to-empower-employees\/\" target=\"_blank\" rel=\"noopener\"><strong>develop their confidence<\/strong><\/a> and their own style moving forward.<\/p>\n<p><em><strong>Want to help your employees grow their communication skills? Check out these courses:<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.talentlms.com\/library\/email-etiquette\/\" target=\"_blank\" rel=\"noopener\"><strong>Email etiquette training<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.talentlms.com\/library\/the-basics-of-business-writing\/\" target=\"_blank\" rel=\"noopener\"><strong>The basics of business writing<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.talentlms.com\/library\/collection\/communication-skills-applied\/\" target=\"_blank\" rel=\"noopener\"><strong>Communication skills<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.talentlms.com\/library\/mastering-cold-emailing\/\" target=\"_blank\" rel=\"noopener\"><strong>Mastering cold emailing<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u201cURGENT!!\u201d Dramatic but ambiguous. The subject line of the email made the new office admin\u2019s heart race. It looked like a contender for spam. But the name in the email address was familiar and came from a consultancy firm working on their company rebrand. Unsure of what to expect, but panicked by the aggressive tone [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":19180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221],"tags":[91,244],"class_list":["post-19174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instructional-design","tag-employee-training","tag-team"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Etiquette Training: 12 Rules For Crafting Professional Emails [+Free Guide]<\/title>\n<meta name=\"description\" content=\"Effective emails are good for business. 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