Many businesses understand that training their sales teams<\/a><\/strong> improves revenue and already have a training strategy in place. But those strategies tend to focus on bringing new employees up to speed and addressing performance review concerns. As such, they center on essential sales skills like:<\/p>\n Product knowledge is often overlooked.<\/strong><\/p>\n Build a product knowledge training program with TalentLMS. The training platform that users consistently rank #1.<\/p>Get started free<\/a><\/div> If you\u2019re worried about overwhelming your team with training by adding this topic, consider the value it brings. Product sales training can increase your revenue by:<\/p>\n Sales reps must know different aspects of your product\/service to sell it effectively. Here are 30 questions across key categories you can use to build your team\u2019s product knowledge.<\/p>\n Sales reps need to know who they\u2019re selling to so they can tailor their message. Understanding who the product is meant to serve will help them understand the product even better.<\/p>\n Customers want to know that you have a solid track record as a supplier in your market. In addition, today\u2019s consumers are increasingly concerned<\/a> with a brand\u2019s values. Employees should be able to show how your brand shows up in the market and connect your product with your company\u2019s mission and beliefs.<\/p>\n Sales reps need to know the cost of your product, including different pricing tiers. They should be able to justify the cost within the market and articulate the ROI customers will see when they use your product or service.<\/p>\n Your sales team should be able to guide customers through the sale process and ensure they also get after-purchase support.<\/p>\n What makes your product or service unique in the industry? Save customers the trouble of doing a competitor analysis for themselves by preparing your team through product knowledge training to answer the following:<\/p>\n Those selling your product or service should know better than anyone what the product does, its various features, and what it looks like in action.<\/p>\n They also need to know technical details so they can advise customers on how the product will best serve them.<\/p>\n Your salespeople need to know what\u2019s coming so they can offer your best service and build successful long-term customer relationships.<\/p>\n The following info will also help them promise solutions to customers who aren\u2019t ready to buy the current product but may be happy to wait for improvements or new features or services that will be available soon.<\/p>\n Sales reps need to know how your solution can be tailored to specific client needs. This will help them solve customer pain points and present a case for ROI more clearly.<\/p>\n Prepare your reps to offer a superior customer experience by bringing them up to speed on common questions and objections through product knowledge training.<\/p>\n Make the most of these questions by integrating them into your strategy for building successful salespeople<\/a><\/strong> in your organization.<\/p>\n Download this printable template<\/strong><\/a> of the questions for easy access. Then look for ways to make sharing and testing this knowledge a regular part of the employee experience.<\/p>\nGet your free template<\/a>\n Whether you\u2019re building formal sales training<\/a><\/strong>, implementing sales coaching, or looking to support sales teams on a daily basis, here are some tips for putting these questions to use:<\/p>\n\n
All set to boost your sales training<\/h5>
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<\/p>\n30 product knowledge training questions your sales reps should be able to answer<\/h2>\n
Ideal customer profile<\/h3>\n
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Brand and mission<\/h3>\n
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Price\/ROI<\/h3>\n
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The customer journey<\/h3>\n
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Industry norms and competition<\/h3>\n
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Product features and functions<\/h3>\n
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Future of the product<\/h3>\n
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Customizations<\/h3>\n
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Common questions\/objections<\/h3>\n
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Tips and a template for an effective product knowledge training<\/h2>\n
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