{"id":20868,"date":"2024-04-02T18:20:50","date_gmt":"2024-04-02T15:20:50","guid":{"rendered":"https:\/\/www.talentlms.com\/blog\/?p=20868"},"modified":"2026-01-15T14:58:00","modified_gmt":"2026-01-15T12:58:00","slug":"instructional-design-conversation-with-connie-malamed","status":"publish","type":"post","link":"https:\/\/www.talentlms.com\/blog\/instructional-design-conversation-with-connie-malamed\/","title":{"rendered":"Bit by the Instructional Design Bug: A Conversation with Connie Malamed"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the realm of workplace learning, L&amp;D and Instructional Design work together like a lock and key.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&amp;D zooms in on key growth areas, opening doors to new skills and competencies. And Instructional Design shapes learning experiences that unlock new skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, instructional design often gets boxed into eLearning development\u2014as if it\u2019s only about churning out online courses. But there\u2019s so much more to it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we set up to shine a light on the vast array of skills and creativity that instructional design professionals bring to the table. And who better to guide us than a renowned learning experience design professional like <a href=\"https:\/\/www.linkedin.com\/in\/conniemalamed\" target=\"_blank\" rel=\"noopener\">Connie Malamed<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We picked Connie\u2019s brain about all things instructional design, took a deep dive into its evolution, and explored various career paths of this versatile profession. In our talk, she generously shared insights from her extensive career, offering invaluable advice to both newcomers and seasoned professionals in the field.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into Connie\u2019s instructional design world.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Instructional design heartbeat: Rooted in wonder<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Beginning our conversation, we asked Connie to tell us which skills have helped her the most in her career. Turns out, in the world of instructional design, it\u2019s not just about knowing things. It\u2019s about being curious to learn more, continuously expanding horizons and being rooted in wonder. Here\u2019s how she put it. <\/span><\/p>\n<p style=\"text-align: left;\"><em>\u201cOne of the skills that has helped me in my career is a passion and thirst for learning.\u00a0 Another one is being open-minded about all the changes that keep happening. Change makes the job fun.\u201d<\/em><\/p>\n<div class=\"cta-banner\"><div class=\"cta-banner__left\"><h5>TalentLibrary \u2014 Skills that matter, courses that deliver.<\/h5><p>With TalentLibrary, you set the foundation for a strong, aligned workforce\u2014soft skills, compliance, and workplace essentials, from day one (and beyond).<\/p><a class=\"btn btn-info\" href=\"#\" target=\"_blank\" title=\"\">Get started free<\/a><\/div><div class=\"cta-banner__right\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"2400\" src=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text.webp 2400w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text-300x300.webp 300w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text-1024x1024.webp 1024w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text-150x150.webp 150w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text-768x768.webp 768w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text-1536x1536.webp 1536w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text-2048x2048.webp 2048w, https:\/\/www.talentlms.com\/blog\/wp-content\/uploads\/2025\/10\/TL-blog-no-text-120x120.webp 120w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\"><\/div><\/div>\n<h3><span style=\"font-weight: 400;\">How people learn: Understanding cognitive science\u00a0<\/span><\/h3>\n<p style=\"text-align: left;\"><em><span style=\"font-weight: 400;\">\u201cNext, understanding how people learn is essential. Having an understanding of cognitive science enables us to do analysis, design, and development. It shows we care about the learners. In my first graduate school class, my professor said, \u2018You are the learners\u2019 advocate.\u2019 And I\u2019ve never forgotten that.\u201d<\/span><\/em><\/p>\n<p style=\"text-align: left;\"><em><span style=\"font-weight: 400;\">\u201cOne of the earliest courses I took was in cognitive science. And even though the models are not perfect, just understanding how we learn, and how the brain theoretically works, is key to being able to design well. Because we\u2019re designing for the human mind.\u201d<\/span><\/em><\/p>\n<p style=\"text-align: left;\"><em><span style=\"font-weight: 400;\">\u201cHere\u2019s a quick example. A lot of research has shown that people can process three to four bits of information at one time. So that should automatically impact everything you design. Right? Because you\u2019re not going to fill up a slide with 20 points that people simply can\u2019t grasp. Our working memory can only process a small amount of information at one time. This affects everything I do.\u201d\u00a0<\/span><\/em><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">A day in the life of an instructional designer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Continuing our talk, we asked Connie to describe a day in the life of an instructional designer. Let\u2019s see how she described it.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cWe often work alone but also collaborate with clients and teams on projects. And our work is incredibly varied\u2014analyzing content, interviewing audience members, designing user interfaces, developing eLearning, writing video scripts, and more. Switching between different projects and tasks is a part of our daily workflow. It\u2019s this variety that keeps the work fascinating.\u201d<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cIt\u2019s very common for instructional designers to work on several projects at a time and wear multiple hats: writer, designer, programmer. For example, you may spend one morning doing a content analysis. Later in the day, you might be interviewing audience members. And then you could be working on the visualization of another project. Or you could be writing a video script and going to a shoot.\u201d\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Looks like it\u2019s never boring in the world of instructional design. But what happens when the creative well runs dry? This is what Connie said about on-demand creativity.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cIt\u2019s not easy to be creative on demand. Feeding creativity involves a mix of activities\u2014from indulging in design books to sketching and taking walks. Everything around us can stimulate creativity. It\u2019s about staying open to new ideas and continuously seeking inspiration from the world around us. It\u2019s important to remember that it can take several days to come up with a creative idea.\u201d<\/span><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Who are the up-and-coming instructional designers?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The instructional design field welcomes professionals from diverse backgrounds, making it a fertile ground for career shifters. Connie\u2019s community, <\/span><a href=\"https:\/\/masteringid.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mastering Instructional Design<\/span><\/a><span style=\"font-weight: 400;\">, is a testament to this, composed of individuals transitioning from various professions and even seasoned instructional designers. They are united by their passion for instructional design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>\u201cMany members are career switchers,\u201d<\/em> she notes, emphasizing the field\u2019s appeal to those seeking a new career path.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cMany professionals make successful <a href=\"https:\/\/www.talentlms.com\/blog\/how-to-make-a-career-in-training\/\" target=\"_blank\" rel=\"noopener\">career shifts into instructional design<\/a>, bringing their expertise from different fields. For example, education, psychology, writing, graphic design. There are also people who are subject-matter experts, who have deep knowledge in one domain. They get asked to train others, and then they get, what I call, \u2018bit by the instructional design bug.\u2019 And then they just go crazy and say, \u2018This is what I want to do\u2019.\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Once you\u2019re bitten, it\u2019s hopeless. You just have to go for it.\u201d<\/span><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">The evolution of instructional design: From content creator to learner\u2019s advocate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everything changes, and workplace learning is not an exception. We asked Connie to tell us how the field has evolved over the years. Here\u2019s what she shared.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cWhen I got into the field, we thought of ourselves as content developers. As people who just created instructional materials. But over the years, we\u2019ve shifted from a content-centered to user-centered approach. Guided by the wealth of newer research on how people learn, and because of changes in the workplace, we\u2019ve adapted our practices. That means that understanding our audience deeply, creating personas, and considering the learners\u2019 work environments are aspects that are now integral to our work.\u201d\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cWe need to understand who our audience is. We need to understand the context of what they\u2019re learning, their learning environment and needs. We now know that training doesn\u2019t solve all problems and we\u2019re open to finding non-training solutions. We also know that building long-term sustainable skills takes a lot longer and that one learning intervention is not enough.\u201d<\/span><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Career paths in instructional design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Carrying on with our dialogue, we asked Connie for her take on career paths available in instructional design. Turns out, they are versatile like clay, moldable into countless forms.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cInstructional design is incredibly versatile and there are many different career paths. For example, in higher ed, people use instructional design to work with faculty and improve their courses or put their courses online. Others go into corporate or <a href=\"https:\/\/www.talentlms.com\/solutions\/employee-training-software\" target=\"_blank\" rel=\"noopener\">workplace training<\/a>, working on programs to improve performance. Some become multimedia specialists or developers that work with an authoring tool. People who are good at seeing the big picture might work at a high level with learning leaders, coming up with enterprise-wide programs. And so on.\u201d<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cIn addition, the preferable media or format can define someone\u2019s path\u2014whether someone wants to work in video, classroom and virtual training, or eLearning design. Some instructional designers do it all. Some are only interested in media and development. Finally, you can choose between being a freelancer or an employee.\u201d<\/span><\/em><\/p>\n<h3><span style=\"font-weight: 400;\">Remember: Instructional design is not only about eLearning<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">\u201cOne of the great misconceptions I see is that instructional design equals eLearning. I often get asked what authoring tools they should learn by people who want to become instructional designers. And my answer is\u2014that\u2019s not the way to go about it. Instructional designers first must learn to craft learning products that resonate with the way people learn. This requires a grasp of how the human brain absorbs information. That\u2019s why it\u2019s important for instructional designers to learn their cognitive psychology. Then, learn a good instructional design process, and follow one that is user-centered. And only after that, get into the tools.\u201d<\/span><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Grit and grime of instructional design\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As our fascinating conversation neared its end, we asked Connie about the most challenging and rewarding parts of her career. Here\u2019s what she revealed.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cThe most rewarding part is helping people learn, gain new skills, and change their lives. Helping them be more creative and to see their potential. That\u2019s really fulfilling.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The other side of the coin is that there are still many organizations clinging to outdated training methods, overlooking the need for engaging, learner-centered approaches. As Connie puts it:\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cOther than going through stock photo sites (yikes!), the most difficult part of the job is educating clients about the value of well-crafted learning experiences. That it takes time to get there, creating reinforcement along the way while having multiple learning events. The challenge lies in convincing stakeholders and persuading them to adopt a more thoughtful approach to learning\u2014one that respects learners\u2019 needs and capacities. It\u2019s about striking a balance between what clients want and what truly facilitates learning and improving performance.\u201d<\/span><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Looking ahead: From instructional designers to architects of learning experiences<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reflecting on the future of instructional design, Connie envisions a profession that remains at the forefront of L&amp;D, adapting to technological advancements and changing workplace dynamics.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">\u201cLooking ahead, I see instructional design continuing to adapt, using AI and personalized learning paths to further enhance the learning experience. Instructional designers have, and will continue to have, a big influence on the field of L&amp;D.\u201d<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Connie Malamed\u2019s story shows the profound impact that passionate trainers make in learning and development. They\u2019re architects of a journey of discovery and growth that never ends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep on learning!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">About Connie Malamed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Connie is a learning experience design consultant, mentor, author, and international speaker. She teaches instructional design skills at <\/span><a href=\"https:\/\/masteringid.com.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mastering Instructional Design<\/span><\/a><span style=\"font-weight: 400;\"> and is a publisher of a widely read newsletter, <\/span><a href=\"https:\/\/theelearningcoach.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eLearning Coach<\/span><\/a><span style=\"font-weight: 400;\">. She\u2019s a creator of the course <\/span><a href=\"https:\/\/breakingintoid.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Breaking Into Instructional Design<\/span><\/a><span style=\"font-weight: 400;\"> and the host of the <\/span><a href=\"https:\/\/open.spotify.com\/show\/32SrOOqQWgwSgaZaK8JoJK\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eLearning Coach podcast<\/span><\/a><span style=\"font-weight: 400;\">. Connie has also written two books on visual design skills.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the realm of workplace learning, L&amp;D and Instructional Design work together like a lock and key.\u00a0\u00a0 L&amp;D zooms in on key growth areas, opening doors to new skills and competencies. And Instructional Design shapes learning experiences that unlock new skills. Yet, instructional design often gets boxed into eLearning development\u2014as if it\u2019s only about churning [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":25210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[252],"tags":[9914],"class_list":["post-20868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-opinions","tag-instructional-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bit by the Instructional Design Bug: A Conversation with Connie Malamed<\/title>\n<meta name=\"description\" content=\"Learn about the world of instructional design from a renowned expert Connie Malamed. 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