{"id":9353,"date":"2017-11-27T18:00:37","date_gmt":"2017-11-27T16:00:37","guid":{"rendered":"https:\/\/www.talentlms.com\/blog\/?p=9353"},"modified":"2025-02-11T16:16:15","modified_gmt":"2025-02-11T14:16:15","slug":"reasons-use-video-elearning","status":"publish","type":"post","link":"https:\/\/www.talentlms.com\/blog\/reasons-use-video-elearning\/","title":{"rendered":"5 reasons to use video in eLearning"},"content":{"rendered":"

Let\u2019s face it. The internet is made<\/span><\/i> of videos. Video is fast becoming the most commonly used format for communicating information online. In fact, by 2022 it\u2019s estimated that<\/span> 82% of internet traffic will be video<\/a><\/strong>. That\u2019s video-conferencing, <\/span>video in eLearning<\/span>, and even those funny cat videos on social media.<\/span><\/p>\n

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So, what\u2019s all the fuss about? Well, video is the ultimate show and tell. A combination of audio and visual elements that work together in a magical way to engage people with different preferences for learning new information.<\/span><\/p>\n

And what does this mean for <\/span>eLearning<\/span>?<\/span><\/p>\n

People can absorb information from various stimuli,<\/strong> including visual, auditory, written, and kinesthetic (this means “learning by doing”). Some prefer a combination of visual and auditory instruction, others learn best when reading, and then there are those who like to be more hands-on in the learning process.<\/span><\/p>\n

Now, the best thing about an eLearning video is that it encompasses elements from <\/span>all<\/span><\/i> of these styles of learning in a single format. This makes video one of the most engaging eLearning tools<\/strong> <\/a>available.<\/span><\/p>\n

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Video is one of the most engaging eLearning tools available.<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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But there\u2019s more! Check out these 5 reasons why <\/span>video in eLearning<\/span> is a valuable addition to your training courses<\/strong><\/a>.<\/span><\/p>\n

1. A tool to capture attention<\/h2>\n

An age-old challenge faced by most instructional designers is learner engagement<\/strong>.<\/strong> Sure, eLearning is a real win for busy employees, because it offers the freedom to learn on the go, from anywhere, at any time. But eLearning can be a lonely journey, relying largely on self-motivation and discipline.<\/span><\/p>\n

Added to this is an endless reel of distractions every time an internet browser is opened. So it becomes easy for a learner to click away from the LMS and lose focus of the course content (surely even <\/span>you <\/span><\/i>have done a sneak peek on Facebook from time to time?).<\/span><\/p>\n

Enter, the video. <\/strong>When done right (we\u2019re talking relevant scripts, complementary graphics, and high-quality recordings), videos happen to be an excellent tool for capturing attention and then keeping that that attention, too.<\/span><\/p>\n

Video gives instructional designers the opportunity to shape content<\/strong><\/a> in ways that are both engaging and entertaining. The creative license here is almost endless, but some of the most popular eLearning video techniques are to use humor, animations, storytelling, chapters, spot questions and even interactivity.<\/span><\/p>\n

That being said, there are a few things to keep in mind<\/strong>:<\/span><\/p>\n

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  • \u00a0\u00a0\u00a0\u00a0<\/span>Don\u2019t overload the viewer with useless information (either visual or auditory)<\/span><\/li>\n
  • \u00a0\u00a0\u00a0\u00a0<\/span>Make sure you \u201cgrab\u201d your viewer\u2019s attention early on in the video<\/span><\/li>\n
  • \u00a0\u00a0\u00a0\u00a0<\/span>And make sure that your video isn\u2019t too long. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n

    The last point is pretty important. Studies have shown that view-length (you know, how long someone spends watching the video before hitting the <\/span>close<\/span><\/i> button) drops sharply once a video is over 6 minutes. So, as hard as this might be, try to separate your videos into short,<\/span> manageable chunks<\/strong><\/span><\/a>.<\/span><\/p>\n

    The good news is you don’t have to create those videos from scratch. You can rely on an online library, like TalentLibrary\u2122<\/strong><\/a>, with ready-made eLearning videos that tick all the boxes: they’re made of experts, present engaging storylines, and use fun, animated characters. Each video is 2- or 3-minute long so that learners don’t lose interest. And by combining videos, you can create an entire course, like this one about customer service:<\/p>\n