What is Sales training

Sales Training programs help businesses to quickly train and assess employees while putting a large number of fresh hires into work easily. Help prepare your employees effectively with the knowledge they need to assist customers and close deals.


Why it is Important

Sales training is important for businesses that need to get a large number of employees, often without prior sales experience, to successfully promote their products and services, and to be able to hit organizational sales goals.

Benefits of doing it

A properly trained sales staff is crucial for sales development, helping companies increase their sales volumes, ensuring a positive service experience for their customers, and building customer loyalty and repeat business.

eLearning based sales training gives you an organized and centrally managed means to promote sales-related skills and prepare your employees and new hires for working with customers.

eLearning based training is also more cost effective than traditional in-person training, as it doesn't incur any costs for renting or utilizing teaching space, or travel costs to have employees from different facilities trained in some central location.

Automated tests, integrated learning progress assessment and comprehensive reports, such as those offered by the TalentLMS eLearning platform, help you discover your star sales talent early (possibly even before hiring or at the on-boarding stage), and gives you the tool to successfully train them in all aspects of the sales process.

How can it be applied to your company

The overall design and implementation of sales training programs depends on a company's particular niche and business needs, as, for example, the approaches and market conditions to tackle differ widely between retail industry sales training, real estate sales training, insurance sales training, car sales training, b2b sales training, etc., which of course is reflected on the curriculum.

Regardless of the industry, however, the general process for all sales training programs begins with an analysis of sales goals, products and/or services, selling procedures and marketing priorities, which should lead to the blueprint for your training curriculum.

Your sales training should include a general introduction that explain your company's culture and business goals, give an overview (at the appropriate level of detail) of your products and services, teach important sales techniques, and, finally, provide instructions to your salespeople for handling sensitive situations involving customers.

You will also need to create different (but in parts overlapping) courses for different sales roles (e.g. sales manager courses or sales executive courses will have different focus than sales staff training, which will differ from sales rep training, and so on).

In developing a sales training program, you'll typically find that some of your sales training courses will be generic enough that you can just find relevant professionally-made sales courses online. Other material might be more company specific, in which case your sales training instructors would need to create it to reflect your particular needs.

Sales training:

  • Helps discover, assess, and identify good sales personnel
  • Lets businesses in high churn rate industries quickly prepare new salespersons to handle their business load
  • Helps businesses respond to increased seasonal hiring demands
  • Gives employees the necessary skills and knowledge to promote your company's products and services to interested parties
  • Helps you avoid costly sales faux-pas by inexperienced sales people
  • Allows your salespersons to better service your customers, and thus increase customer satisfaction, and ultimately, loyalty


A clothing company that maintains a number or retail shops can utilize a single TalentLMS eLearning portal account to create a sales training program for its salespeople.

TalentLMS will allow them to easily create any number of courses, starting from an on-boarding course to quickly welcome new hires, to in-depth courses on customer service, sales techniques, etc. Lessons could include all new material (written directly in the platform's content editors), or incorporate existing documents, presentations, images and videos.

The sales training program can then be deployed and used to train employees across facilities (and even across countries and timezones), with instructors and administrators having total insight on the overall progress through TalentLMS' reporting tools.

How TalentLMS can help

  • Enterprises can design, create, deploy and manage their own sales learning courses
  • A single TalentLMS-based eLearning portal can accommodate thousands of users, regardless of their location
  • Instructors can keep track of the learners' progress through reports, notifications, tests, surveys and even auto-generated infographics
  • The eLearning portal is always available, so self-motivated learners are able to learn at their own pace
  • TalentLMS' native mobile clients let you combine sales training courses with micro-learning
  • TalentLMS Unlimited plans only charges for active learners, thus allowing enterprises and eLearning providers to minimize their per-user costs when they have rotating training teams
  • A TalentLMS-based sales learning program costs much less than classroom based training, as it incurs no costs for renting physical space, travel expenses, or equipment costs (as you don't even need a server).

Some features that will help your sales training program

  • TalentLMS' powerful and intuitive content creation tools make it extremely easy to create your sales training material and keep it up to date as your product or services lineup changes
  • TalentLMS' mobile applications (for iOs and Android) enable your employees to learn on the go (including when offline)
  • TalentLMS' Quizzes and Tests help you access your sales team members and rank them according to their performance
  • TalentLMS' Reports give you complete insight of the progress of your learners over time
  • TalentLMS' Surveys let you gather valuable feedback from your employees, allowing you to fine-tune your sales training program
  • TalentLMS' Branches feature allows you to deploy separate but centrally managed sales training programs for each team, department, store, or other division of your company (or even your extended enterprise network)
  • Some sales and customer support techniques require interactive demonstration. TalentLMS' Instructor-Led Training support gives you the tools to seamlessly integrate classroom-based and real-time online-based seminars with your regular online content
  • As a full blown LMS platform, TalentLMS is useful above and beyond its sales training duties. You can leverage its powerful feature set and overall flexibility for pre-employment training, on-boarding, general corporate training, etc.

Αs a Cloud-based platform, TalentLMS releases you from the stress of sales training, allowing you to train your sales employees in a hassle-free and efficient way.

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TalentLMS is free to use for as long as you want. You can always upgrade to a paid plan to access even greater features.