Defining Customer Success for Sales

Duration15'

No. of mini-lessons4

ResourcesTakeaway Tasks

Duration 15'

No. of mini-lessons 4

Resources Takeaway Tasks

Course overview

Your employee has made a sale and got a new customer. But can they keep that customer? Bad experiences can send a valued client to a rival business and put a dent in sales revenues. To prevent customer churn and inspire customer loyalty, the customer experience needs to be optimized for customer success right from the start. That’s not as easy as it sounds.

Good customer success creates happy customers. And happy customers are a great asset for making more sales. They’ll buy more products, pay more for services, and encourage friends and family to do the same. To achieve good customer success, your sales teams need to know what “success” means to your customers, and then follow best practices to deliver that.

What's covered

The importance of understanding customer success early on to achieve sales success

What success looks like for the customer, so everyone works toward the same goal

How to apply best practices for customer success to deliver more revenue

Why your teams need this course

Good customer success makes sales easier. This course is for sales representatives, executives, managers, and customer success representatives. They’ll learn why it’s important to understand customer success early in the process, get a better idea of what success looks like for customers, and develop customer-success best practices.

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The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.