Apart from using compelling content, you can support your eLearning activity with a series of other actions.
When looking at Best Practices by our customers (both from eFront and TalentLMS) we notice that most educators invest in specific things. Here are the most important ones:
1. Make a blog
Maintaining an active blog in order to support your elearning activity as an educator is the best thing to do. Update it 2,3 times a week with engaging, useful and informative content (NOT boring advertising stuff).
2. Social Media
Οbviously using social media in order to communicate and connect with potential customers is crucial. What you should never forget is to always provide useful information and actual and useful knowledge. Also, keep this activity within reasonable limits. For example, post blog articles on Facebook not more often than 2, 3 times a week. Making “noise” in the social media will have a negative effect on your image.
3. Provide social proof
Make testimonials and small customer stories for specific people who enjoyed your courses recently. Publish these positive examples on your blog and social media pages.
4. Make short, free courses and share them
Sharing is easy with TalentLMS and can be done just with the push of the relevant Share Button. First you need to log in as an instructor. Enter the Course and at the top of the content you will see the Share button. When you click on it a URL is automatically generated. You can then invite non registered users by entering their emails in the relevant form. By clicking on the URL users are redirected to the online course. They can view it and complete it. They can take tests, surveys etc. If they want to download the Certificate they must register. Of course, sharing the URL can be done by using the social media also.
Giving things for free builds more engagement with existing and potential customers. It is an excellent way to grow your online community and to generate new leads.
5. Make a monthly newsletter
Keep engaging your past, current and future potential learners with informative newsletters. Let them know about the latest on the industry, tell them about your content, interview industry opinion leaders etc.
6. Run a forum
As an educator you are an opinion leader yourself, most probably. Use this expertise and engage learners with a forum. Of course, it takes a lot of effort to properly administrate a forum but once you are up to it results will be fascinating. You can also use it in order to start discussions, get feedback and come up with new ideas just by listening to people.
7. Make an eBook
eBooks are used to provide information, engage online customers and provide the writer with an authoritarian role. You can make a new eBook every couple of months. They should be anything between 10-20 pages and they must share clear and useful information. For example, if you are educating people on Spanish literature, you can make a 20 page eBook on Spanish language idioms in the 19th and 20th century. You can then upload it on your website or blog and allow people to download it for free only by giving you their name and email. This way an eBook can also become a useful lead generator.
8. Use other opinion leaders
Ask opinion leaders on your market to become your advocates. Give them the chance to “host” a course (ie make them admins) so that people recognize their expertise. Let them know that it will be nice of them to talk to others about you.
Selling your promoted courses with TalentLMS
Paypal is the popular way that TalentLMS is using in order to help you sell your courses online. Process is simple, rules are set… As an admin, simply go to the System Setting option and type your Paypal address. Select the currency and a price for each course. Learners can then browse the Course Catalogue, select a course and be re-directed to Paypal in order to make a payment.
Of course, it is clear that there is a huge number of things you can do in order to promote your elearning activity and sell your courses. You can start by using the 8 tips we just gave you and make them part of your core strategy, before using more advanced processes.
Tell us what kind of strategy you prefer the most!