Getting Started with Google Analytics 4


No. of mini-lessons3

ResourcesDevelopment Plan

Duration 15'

No. of mini-lessons 3

Resources Development Plan

Course overview

Creating successful marketing campaigns is like having to predict the future and read people’s minds all in one go, right?  But luckily, there’s something more reliable than tea leaves and crystal balls to help marketing teams predict the trends of tomorrow. And that something is data. The problem is, there’s a lot of data.

Ad campaigns need data, so they’re targeted correctly. But if you don’t have the right data, it just becomes a collection of pretty graphics that don’t serve any useful purpose. So, it’s vital that everyone in marketing knows how to gather the data they need. One of the most popular ways of doing that is with Google Analytics, or GA.

What's covered

What Google Analytics is, and how it works

Setting up a GA account, and property, to help track campaign success

Identifying how to tag websites, and set goals, to create the most useful data reports for your marketing

Why your teams need this course

Marketing departments need to analyze as much data as possible, so they can make informed decisions on ad campaigns, but to do that, your teams first need to set up a system for tracking data. For anyone working in marketing, this course will help. It’ll explore the Google Analytics platform, and how to set it up, so your teams can use it as a tool to help with marketing decisions and assessing campaign performance.

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