Campaign Management


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 15'

No. of mini-lessons 4

Resources Development Plan

Course overview

Marketing campaigns are complicated. Do you choose the social-media route or do a viral video? Maybe you need to go to a trade show, and run a print campaign. With so many moving parts, it’s easy to lose track of what’s going on, and harder to see what’s working and what’s not.

Good campaign management decides whether your campaign is a success. Even with a huge budget and a great idea, your marketing campaign still needs effective planning, implementation, and monitoring to keep it on track. Good campaign management can help you organize complex operations, target customers, and reach your business goals.

What's covered

The benefits of effective campaign management

The tools and skills needed to execute a successful campaign

How to build an overview of your campaign

Why your teams need this course

This course can help marketing executives, marketing managers, or senior leaders steer their campaign successfully. It’ll help them recognize the benefits of campaign management and the tools they’ll need. They’ll also see how to take steps to build a clear overview of the next campaign.

CPD Member

Accredited by CPD

TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.

The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.