Inbound vs. Outbound Marketing
Duration15'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 15'
No. of mini-lessons 4
Resources Development Plan
Course overview
Think about the last product you discovered that made you smile. Maybe it was something you ate because your friend recommended it, or a song suggested to you on a music streaming website. It probably wasn’t something you heard about from a cold caller. Products and services don’t always require in-your-face advertising, but how do you choose the right approach?
Marketing teams need to know the benefits of both outbound and inbound marketing tactics. In today’s digital world, buyers have more say in how they want to be sold to and often prefer inbound techniques to outbound methods. This course will show your marketing teams how to put themselves in your customers’ shoes and choose the best marketing approach for their needs.
What's covered
The benefits of inbound and outbound marketing techniques
The limitations of outbound marketing in the digital world
How to create strategies to introduce a more human and helpful inbound approach to marketing
Why your teams need this course
This course will help marketing executives, marketing managers, and senior leaders see the benefits in both techniques. It’ll help them identify the limitations that outbound marketing can face in the digital world and create strategies to promote a more holistic inbound approach.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
