The Power of User-Generated Content


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 15'

No. of mini-lessons 4

Resources Development Plan

Course overview

When you take a picture showing off a prized possession like a new car, a handbag, a pair of shoes – whatever it might be – and you share that image online, what you’re doing is publishing “user-generated content” (UGC). Content like this is highly valuable to businesses and brands, especially considering they don’t generally have to pay for it!

This course is all about UGC. It will explore the different forms it takes – from public reviews to posts on social-media profiles – and your marketing teams will discover how marketers can best take advantage of UGC to increase brand awareness and customer engagement.

What's covered

The different types of UGC that can benefit (or damage) a business or brand

Why UGC can have a powerful impact as a promotional tool

How to devise a plan for how you can leverage UGC to connect with your audience

Why your teams need this course

UGC is voluntarily created and shared by users or fans of a brand, product, or service. When it’s positive, it equates to free promotion. Businesses need to monitor how individuals are referring to (and engaging with) their brand, whether it be on social media platforms or any other forum.

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