Email Marketing


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 10'

No. of mini-lessons 4

Resources Development Plan

Course overview

Technology continually brings us new ways to communicate, so using emails for marketing might sound like yesterday’s news. But recent studies show that email marketing is now more effective than ever! In fact, when it’s done correctly, it’s the most effective marketing channel. On average, every $1 spent on email marketing gets a $51 return. So it’s worth the investment.

Effective email marketing helps businesses connect with their customers, develop strong client relationships, convert prospects, and turn one-time purchasers into regular buyers. And the best thing about email marketing is that the whole process can be automated.

What's covered

The benefits of email marketing

How to produce an effective email marketing strategy

How to design and test email marketing campaigns

How to create targeted and effective email marketing using automation software

Why your teams need this course

To successfully market your brand, you need to have every base covered. This course can help everyone working in marketing, at any level. It will investigate the benefits of marketing by email, as well as useful approaches, and tools, to help enhance email marketing. And by using the tips in this course, your teams will be able to create an effective email marketing strategy that suits the business’s needs.