Qualifying Your Lead

Duration10'

No. of mini-lessons4

ResourcesDevelopment Plan

Duration 10'

No. of mini-lessons 4

Resources Development Plan

Course overview

Have you ever generated a hot new lead only to realize you’re barking up the wrong tree? Not every customer’s going to be interested in your product, or even have the budget or authority to complete a sale. Gathering this information early on can help you avoid wasting time and alienating customers. 

Qualifying a lead is the process of working out the likelihood of a lead becoming a customer. Not every lead is worth pursuing. Taking the time to qualify a lead can help you streamline the sales process. It puts you in the driving seat, proving you know your stuff and understand your customer’s needs. This course will show you how.

What's covered

How to qualify leads for increased efficiency

The 5 steps to effectively qualify a lead

How to Utilize the BANT framework as a means of researching a lead

Why your teams need this course

Its important to get a business relationship off to a good start. Qualifying a lead can help do that. In this course, sales representatives, managers, or executives will learn the importance of qualifying leads, the 5 steps needed to qualify a lead, and how the BANT framework can inform their research.

CPD Member

Accredited by CPD

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The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.