Driving Customer Product Adoption
How to drive customer adoption through key journey stages, data analysis, and success planning.
- Customer Service
- Product Management
- Strategic Thinking
Course overview
When a company launches a new product, getting customers to actually use it is crucial for long-term sales and growth. Customer product adoption is key, but the adoption journey has several milestones, and problems at any stage can lead to lost customer engagement.
Employees responsible for customer success need to understand the stages customers go through from product awareness to full adoption. This course trains them on how to track customer adoption with metrics, spot problems early, and design effective customer success plans that encourage continued product use and boost retention.
What’s covered
- Key stages of the customer product adoption journey
- How employees can use product usage data to identify problems and improve customer engagement
- Designing customer success plans to boost retention and growth
Why your teams need this course
This course is ideal for employees responsible for customer success who need to help customers get full product value. They’ll learn the key milestones for customer product adoption, how to use data to spot issues and keep customers engaged, and how to design effective customer success plans.