Emotional Design and User Engagement
Train your employees on how emotional design impacts UX, levels of emotional design, achieving them, and measuring their impact.
- UI/UX Design
- User Experience
- Emotional Intelligence
- Creative Thinking
Course overview
Imagine you’ve just test-driven your dream car. Your friend texts you to find out how it went. “So?” They don’t just want to hear that the vehicle took you from A to B and had a steering wheel. Your friend wants to know if it lived up to the dream. Is it everything you ever wanted in a car? They want to know how you feel about it.
Emotional design was a thing way before the 1st smartphone launched. But today’s consumers expect it as the norm. Choosing a product is about enhancing life with feel-good vibes. Your designers’ products must speak to the heart, as well as fulfill their function. By applying principles of emotional design and user engagement, they’ll leverage human perceptions to enhance their designs and interactions beyond words.
What’s covered
- The ways emotional design impacts user experience
- The levels of emotional design and how to achieve them
- Methods to measure the impact of emotional design
Why your teams need this course
Successful designers know that product users want their emotional needs met, with positive vibes, and intuitive interfaces. This course is for your employees working in product design. They’ll learn why user experience relates to emotional design, explore how to achieve this at deeper levels, and how to measure the impact on users.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
Other courses in this collection
Interaction and Prototypes
Train your employees on interaction design principles, uses of low- and high-fidelity prototypes, and gathering feedback to refine designs.
Responsive Design
Train your employees on the key principles of responsive design, identifying and solving its main challenges, and employing best practices.
Gamification in UI/UX
Train your employees on gamification elements, integrating game mechanics into UX designs, and overcoming common gamification challenges.
