SEO and PPC

Duration15'

No. of mini-lessons4

ResourcesDevelopment Plan

Duration 15'

No. of mini-lessons 4

Resources Development Plan

Course overview

The internet’s amazing, right? All the knowledge in existence is available at the touch of a button, and on devices that fit into the palm of your hand! But besides being the world’s most comprehensive encyclopedia, when used correctly, the internet’s also a marketing superpower!

In this digital age, a business website is a must-have. But to make any website really work as a marketing tool, your teams need to choose, and implement, the right strategy for letting people know that it’s there. Two of the most effective methods of doing this are Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

What's covered

A comparison of SEO and PPC

The benefits of SEO and PPC

How to identify the most suitable method for your marketing

How to plan an SEO or PPC strategy

Why your teams need this course

Having an on-point strategy for boosting internet traffic is an absolute must in modern marketing. This course can help leaders, senior managers, and marketing executives. It’ll explain 2 of the most popular methods for driving web traffic, and how to use them. And, by following the steps in this course, your employees will be able to effectively plan SEO and PPC strategies as part of the company’s overall marketing strategy.