Target Account Selling


No. of mini-lessons3


Duration 10'

No. of mini-lessons 3

Resources Infographic

Course overview

A perfect workday in B2B sales would probably involve speaking to potential customers who want to buy what you’re selling. There’d be less pushback, a higher success rate, and genuinely happy clients who could become lifelong contacts. Sounds like a dream, right? Luckily, it doesn’t need to be an unobtainable one. Target account selling can help your salesteams have more days just like this.

Target account selling can give sales a tremendous boost. It’ll help your salespeople pursue high-value leads that are a great fit for your company. That means less time convincing people they need what you’re selling. Instead, your teams can focus on providing solutions they really need. Once your teams know how TAS strategy works, they will be able to make the most of it.

What's covered

What Target Account Selling (TAS) is

What an ideal customer profile (ICP) is

The 5 steps of the TAS process

Why your teams need this course

Sales executives, managers, and representatives can all benefit from learning about TAS. This course will tell them exactly what it is. It’ll explain what an ICP is, too, so they know who the strategy targets. And it’ll walk your teams through the 4 key steps involved in implementing TAS.

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