3. Build

3.1 How to collect raw content?

Here’s an excerpt from Michael Allen’s "Guide to eLearning" book: “Functional prototypes have an enormous advantage over storyboards. With functional prototypes, everyone can get a sense of the interactive nature of the application, its timing, the conditional nature of feedback and its dependency on learner input. With functional prototypes, everyone’s attention turns to the most critical aspect of the design, the interactivity, as opposed to simply reviewing content presentation and talking about whether all content points have been presented.”

Ok, I need to start working.
What do I do?

You have this amazing in-demand eLearning topic that needs to be converted into a course. You know that the content is available on the Internet, but you still need an expert to verify the authenticity of the content. How will you approach this task? Part of being an eLearning developer is nurturing the reader inside you. While you are not expected to be a Subject Matter Expert (SME), you are definitely required to have a broad knowledge of several concepts in business and organization management. Begin by reading content in print and Internet media. Think of the scope of your course. Is it for experts or novice? Create your course learning objectives accordingly. Group similar content under relevant headings. Now stop right there! Remember the experts in your organization. Invite them via email to review your gathered material. Build your future materials on expert advice and direction. Experts within your organization are best suited for this task because they can analyze the learning gaps and day-to-day discrepancies.

Content knowledge is as accessible as your expert colleague within your organization. There are certain groups of people who can help you:

Collect material and course content from the following sources:


You will need to assess all learning materials and create a storyboard. If a storyboard is too tedious for you, create an eLearning demo using simple tools, like Power Point. Having second thoughts? You can save the company budget by following these points when converting massive information into eLearning courses:

How to cope with a huge amount of material?

If you have a large volume of text, for example, a book that needs to be converted into a course, how can you make it an enjoyable and interactive experience? How do you not create a fancy flipbook out of printed text? Before you let the familiar overwhelming feeling sink in – take a deep breath and know. Know that this task is relatively easier than regular training, built from scratch. The research has already been done for you! You have the content and it truly is the king! So, begin by dividing the book into three to four general sections. Group similar material under the relevant section heading. Consider dividing the course into linear sections accordingly. Now that you have tamed the volume (to a good extent) how do you convert the sections into courses?

If videos are the main aspect of your course, you will need a “skin” for your videos. Consider developing a text-based medium in which you describe the upcoming video. Break large videos into increments, labelling each with a meaningful title. People feel “lost” in long videos. Shorter labelled versions allow us to know what to expect from a video. We can also continue easily later on. Consider integrating videos with interesting vignettes of information that can be applied. Adults love to learn information that they can apply immediately.

You could also create real life scenarios depicted through images, asking learners what could have been done to avoid the situation. This strategy involves them in the learning process.

A cartoon version of you will provide a fun layer. Try using an illustrated version of yourself with speech callouts. Read the next section on how to add storylines in your courses to make them entertaining and engaging.

How to escape the boredom?