Commercial and Product Awareness


No. of mini-lessons4

ResourcesTakeaway Tasks

Duration 10'

No. of mini-lessons 4

Resources Takeaway Tasks

Course overview

Do your retail employees ever feel lost or even embarrassed when customers ask about a competitor or a new product and they simply don’t know the answer? If they’re confused about your industry, they can’t give your customers the excellent service they expect. Luckily, your staff can fix those gaps in their knowledge by developing commercial and product awareness.

Knowing more about the industry they work in and the products they’re selling will boost their effectiveness as retail workers. They can use commercial awareness to benefit customers, co-workers, and your organization. And they need to show in-depth product awareness to satisfy your customers’ curiosity and clinch sales.

What's covered

How commercial and product awareness can improve sales performance and customer service

How to apply commercial awareness to your retail position to add value to your customers and organization

How to demonstrate product awareness in your retail role to offer a great retail service

Why your teams need this course

This course is perfect for retail assistants or retail executives who want to develop in their roles. They’ll learn what’s meant by commercial and product awareness. They’ll also be able to use their commercial awareness to give added value in their role, and show greater product awareness to your customers.

CPD Member

Accredited by CPD

TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.

The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.