The Importance of Store Windows

Duration15'

No. of mini-lessons4

ResourcesTakeaway Tasks

Duration 15'

No. of mini-lessons 4

Resources Takeaway Tasks

Course overview

Do you ever spot a store window so eye-catching that you forget what you’re supposed to be doing and walk right in? That’s how important store windows are. With the rise of internet shopping, it’s difficult to get people into physical stores. But window displays can grab the attention of passersby and draw them inside.

Well-dressed store windows, whether physical or virtual, have a positive influence on sales. Your retail employees will need to know how best to use the window space or virtual features.  It’s also useful to have a few techniques up their sleeve to make their displays attractive to potential customers.

What's covered

The importance of store windows

How to identify different types of window displays to make the best use of your available space

The impact of virtual store windows

How to apply techniques to create effective window displays that attract customers into your physical store

Why your teams need this course

Window displays are a vital marketing tool within retail. This course is perfect for retail assistants or executives who need to work on window displays in their role. They’ll learn why store windows – both physical and virtual – are so important. They’ll also discover different kinds of window displays, and ways to create them.

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Accredited by CPD

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The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.