Content Marketing


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 10'

No. of mini-lessons 4

Resources Development Plan

Course overview

Think about your favorite book, magazine, or TV show. Why do you like it so much? It’s likely your answer will be, “Because it makes me feel good, and I feel connected to it.” That’s because its content successfully “speaks” to its target audience: you.

Content marketing works in the same way. Modern methods focus on building brand identity, connecting with customers on a personal level, and helping them solve problems. If your marketing teams get these 3 things right by using effective content marketing, they’ll be able to build customer loyalty and trust.

What's covered

The benefits of effective content marketing

The types of content that will be effective as a marketing tool

How to create and manage content to fit your marketing strategy

Why your teams need this course

This course can help marketing managers, marketing executives, and senior leaders build your brand’s voice through the content you share. It will explore what’s meant by content marketing, and show them the benefits of effective content marketing. And, by using the advice in this course, your teams will be able to create effective content marketing that complements the overall marketing strategy.