Digital Marketing: LinkedIn and Social Media
Train your marketing teams on the benefits of LinkedIn & social media and on how to find the most suitable platforms for your business.
- Effective Communication
Course overview
Social media is everywhere. Research shows that over half of the earth’s population now uses some form of social media. Did you know, in an average internet minute, Facebook has 973,000 logins? And LinkedIn has over 660 million users in total? With numbers like that, it’s easy to see how social media has become an important tool for digital marketing.
Social media marketing isn’t just about getting people to click through to your website using a catchy ad, though. It’s about designing and creating targeted content, tailored to each platform, to drive engagement, grow a following, and encourage sharing.
What’s covered
- The marketing benefits of LinkedIn & social media
- How to identify the most suitable platforms for your business
- How to create and implement LinkedIn & Social Media Marketing plans
Why your teams need this course
Understanding how to use social media for marketing is essential. This course will describe the benefits of social media marketing, and examine the most popular platforms, to help your marketing teams decide which ones are right for your business. And, by following the advice in this course, your marketing teams will be able to build an effective social media marketing plan, too.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
Other courses in this collection
Planning Campaigns
Train your marketing teams on the types and stages of campaign planning, and help them understand how to develop a successful campaign plan.
Customer Insights and Analysis
Train marketing teams on customer insights and analysis. Teach them how to plan a customer insight & analysis strategy with this course.
Email Marketing
Train your marketing teams on the benefits of email marketing, and teach them how to create an effective email marketing strategy.
