High-Touch Customer Service

Course overview

Are you impressed when a business gives you a personal reply rather than an automated email response? Then you’ve probably been on the receiving end of high-touch customer service. This approach to customer service is a good way to keep customers loyal and find out more about them. But it’s easy to lose the personal touch in our high-tech world.

Even if your business involves lots of automation, your teams can still offer high-touch customer service. Once you have a good understanding of high-touch and low-touch approaches, you can decide how much high-touch customer service you need to offer. With a high-touch approach, your teams can give the customers that personal touch that keeps them coming back. By using a few strategies, you can create a more high-touch experience for the customers.