The Role of Product Marketing


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 15'

No. of mini-lessons 4

Resources Development Plan

Course overview

The whole point of product marketing is to push products that attract the attention of customers and keep popular products in the spotlight. 

By implementing product marketing in your business, your teams have a responsibility to understand the overarching voice and be enablers of sales. Product marketing focuses on emphasizing the buyer’s needs or desires, which can lead to numerous benefits for employees and the business.

What's covered

The role of product marketing compared to other forms of marketing

How to implement different product marketing strategies

The benefits of product marketing

Why your teams need this course

Anyone with a role in marketing must ensure that products appeal to the company’s target customer. This course will identify what the role of product marketing is, how to implement various product marketing strategies, and how to recognize the importance of product marketing.

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Accredited by CPD

TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.

The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.