Duration: 15'

Creating an Ideal Prospect Profile

Train your sales team on creating the ideal prospect profile, the characteristics of the ideal prospect and how certain factors can affect a prospect profile.

Course overview

So you’ve researched your top customers and know everything there is to know about them. Their hair color, their leadership style, even their favorite member of One Direction. But is all that information relevant? Probably not. That’s why creating an ideal prospect profile is so important.

An ideal prospect profile is a set of information, demographics, and characteristics you’ve gathered about your ideal customers. This information is tailored to individuals, but can help you steer clear of dead-end leads and recognize customers who might be a good fit for your product.

What’s covered

  • Identifying the characteristics of the ideal sales prospect
  • Recognizing how structural, behavioral, environmental, and situational factors can affect a prospect profile
  • Explaining how to create an ideal prospect profile

Why your teams need this course

This course will help you sales team identify the characteristics of the ideal prospect, how certain factors can affect a prospect profile, and how to go about creating the ideal prospect profile.

Accredited by CPD

Accredited by CPD

TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.

The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.

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