The Power of User-Generated Content
Train your marketing teams on user-generated content. Teach them the different types of UGC that can benefit a business with this course.
- Effective Communication
Course overview
When you take a picture showing off a prized possession like a new car, a handbag, a pair of shoes – whatever it might be – and you share that image online, what you’re doing is publishing “user-generated content” (UGC). Content like this is highly valuable to businesses and brands, especially considering they don’t generally have to pay for it!
This course is all about UGC. It will explore the different forms it takes – from public reviews to posts on social-media profiles – and your marketing teams will discover how marketers can best take advantage of UGC to increase brand awareness and customer engagement.
What’s covered
- The different types of UGC that can benefit (or damage) a business or brand
- Why UGC can have a powerful impact as a promotional tool
- How to devise a plan for how you can leverage UGC to connect with your audience
Why your teams need this course
UGC is voluntarily created and shared by users or fans of a brand, product, or service. When it’s positive, it equates to free promotion. Businesses need to monitor how individuals are referring to (and engaging with) their brand, whether it be on social media platforms or any other forum.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
Other courses in this collection
Copywriting Essentials
Train your marketing teams on understanding copywriting. Show them how to write good, creative copy with this online course.
Getting Hands-On with Google Ads
Train your marketing teams on Google Ads. Show them how to create Google Ads campaigns with this online course.
Brand Building Basics Part 2
Train your marketing team on brand building. Show them how to determine audiences and undertake market and user research with this course.
