Brand Building Basics Part 2


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 15'

No. of mini-lessons 4

Resources Development Plan

Course overview

Think about a product or service that you regularly buy from a brand. Why did you? It’s likely because you trust that brand and enjoy their products. If they continue to make great products or offer useful services, you’ll probably stay loyal to it. You feel good about the brand. It embodies your own values. Brands with strong identities often create enthusiasts who also become brand advocates.

At its most basic level, branding is the process of creating a distinct identity (because you want to stand out from the competition). That brand should embody your product or service and will resonate emotionally with your target audience. If done right, a good brand will build trust, define your personality, and give your customers peace of mind. This course will help your teams get started building your own brand.

What's covered

How to undertake market and user research in order to understand what customers look for in a brand

How to determine primary and secondary audiences in order to focus your efforts

The importance of building a brand strategy for the business

How to create the 1st outline of a new identity for the brand that you’re promoting

Why your teams need this course

“It’s the best thing I've ever bought.” “It makes me feel amazing.” “My life is so much better.” These are emotions you definitely want clients to feel after they’ve bought the products or services that you’re marketing. But what about before that? You’ll need a strong brand. And with so much razor-sharp competition out there, you’ll want to make a brand that stands out. This 2-part course will help your marketing team create a brand that resonates with your target audience.

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