Connecting with Customers


No. of mini-lessons4

ResourcesTakeaway Tasks

Duration 10'

No. of mini-lessons 4

Resources Takeaway Tasks

Course overview

The modern world is a convenient place if you’re a shopper. Businesses compete with each other to bring customers the best quality at the lowest price, but this can be problematic for companies. Customers are faced with too much variety. How are you going to offer them your best customer service if they’re shopping elsewhere?

In order to retain customers at the front end, your retail teams need to connect with them. All retail staff have a role to play in creating and maintaining these connections. If they do so, they’ll have more pleasant interactions and they’ll give the customers a better experience in store. This course can help your retail employees connect better with customers.

What's covered

The benefits of connecting with customers

How to make connections

How positive connections to customers can increase job satisfaction

Why your teams need this course

Every interaction with a customer is important. But in an increasingly digital world, many traditional opportunities to interact, such as when ordering products, are automated, and therefore no longer available. This means the times that your retail employees do get to build connections are limited and crucial. For teams that work in retail and deal with customers either online or in person, this course will help them upskill.

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The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.