Creating High-Value Content (Marketing)


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 10'

No. of mini-lessons 4

Resources Development Plan

Course overview

Catching someone’s attention is tricky. Sometimes, it’s easier to press delete than open that marketing email. In an ideal world, customers would look forward to engaging with your marketing. They’d want to stay in touch, read, share, and interact with all your brand has to offer. Luckily, with content marketing, you can make that goal a reality.

Content marketing is relevant and consistent marketing that adds value to your customers’ lives. Effective inbound content marketing can help your campaign increase sales, build brand awareness, and boost audience engagement. You’ll need a great content marketing strategy, and this course will show your teams how to create one.

What's covered

The benefits of content marketing

How high-value content engages customers

How to create your own content marketing strategy

Why your teams need this course

Content marketing is a great way to reach out to customers. This course is ideal for marketing executives, marketing managers, or senior leaders. They’ll explore the benefits of content marketing, discover how valuable content can boost customer interaction, and learn how to create their own content marketing strategy.

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Accredited by CPD

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The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.