Gettings Hands-On with PPC


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 10'

No. of mini-lessons 4

Resources Development Plan

Course overview

n the dizzy world of modern advertising, the key is grabbing people fast. Our attention spans are getting shorter, and if we can’t find what we want in a couple of clicks online, we switch off. So, it’s vital for marketing departments to make sure the right people see their ads, at the right time. But some types of digital advertising can be expensive unless they’re planned well.

Pay-Per-Click, or PPC marketing, is a type of digital advertising in which the host gets paid by your company every time your ad is clicked. But if the cost of the ads is more than the revenue they bring in, then the PPC campaign will fail. So, to use PPC marketing effectively, your teams have to get smart with it. And this course can help.

What's covered

The types of PPC campaigns that would be suitable to help achieve your marketing objectives

PPC automation, segmentation, and smart bidding and how they can be used to enhance your PPC marketing

Best-practice advice to develop improvements for your PPC marketing campaigns

Why your teams need this course

PPC marketing can eat up a lot of time and money if your teams don’t take full advantage of the tools and strategies available. For anyone who works in a marketing team, this course will give them the lowdown on PPC. It’ll help them develop strategies to make the most out of PPC, and understand automation, smart bidding, and segmentation.

CPD Member

Accredited by CPD

TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.

The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.