Introduction to Marketing Automation

Duration10'

No. of mini-lessons4

ResourcesWorkbook

Duration 10'

No. of mini-lessons 4

Resources Workbook

Course overview

With never-ending to-do lists, multiple mandatory meetings, and constant interruptions, completing tasks becomes a challenge. Particularly in marketing, where responsibilities vary widely, from writing original content to maintaining social media and gathering and analyzing data — and much more. There has to be a better way to get all of these things done.

And there is. It’s called marketing automation. By determining which tasks are repetitive and can be automated, you can cut down on all the individual things on your to-do list. Investing time upfront to establish automations will save you even more time in the future.

What's covered

What marketing automation is

How it can streamline marketing and make it more effective

How to implement MA into your current strategy

The “dos and don’ts” of marketing automation

Why your teams need this course

The thought of AI taking over is scary, but using it to assist with marketing could save time and help maintain, or even improve, your whole strategy! By using MA correctly, you can lighten your workload and offer your customers more targeted marketing. If you’re a busy marketing manager, this course will show you the benefits MA could bring to your business, how to implement marketing automation into your current strategy, and things to watch out for to ensure it’s effective.