Brand Building Basics Part 1


No. of mini-lessons4

ResourcesDevelopment Plan

Duration 10'

No. of mini-lessons 4

Resources Development Plan

Course overview

Think about a product or service that you regularly buy from a brand. Why did you? It’s likely because you trust that brand and enjoy their products. If they continue to make great products or offer useful services, you’ll probably stay loyal to it. You feel good about the brand. It embodies your own culture and values. Brands with strong identities often create enthusiasts who also become brand advocates.

At its most basic level, branding is the process of creating a distinct identity. That brand should embody your product or service and will resonate emotionally with your target audience. If done right, a good brand will build trust, define your personality, and give your customers peace of mind. This course will help your marketing teams get started on building your brand.

What's covered

The importance of having a strong brand

How vital brand perception is and how it creates recognition and trust

How to recognize your target audience and competitors, so you can stand out from the crowd

How to define your brand proposition and personality

Why your teams need this course

“It’s the best thing I've ever bought.” “It makes me feel amazing.” “My life is so much better.” These are emotions you definitely want your clients to feel after they’ve bought your product or taken the service you provide. But what about before that? You’ll need a strong brand. And with so much razor-sharp competition out there, you’ll want to make a brand that stands out. This 2-part course is for marketing teams working on branding.

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