Researching Your Prospect
No. of mini-lessons4
No. of mini-lessons 4
Did you ever have a “thing” about a certain band, actor, or TV personality when you were a kid? If you did, the chances are you read every article about them, saw every movie, listened to every song, or watched every show, so that you knew as much about them as possible.
To the outside world, this might have looked like an obsession! But in sales, researching your prospects is the best way to “get the lowdown” on them before you attempt to engage them. And having that background knowledge could be a dealmaker, because being passionate and knowledgeable invites trust.
How to research prospects effectively
How to use a variety of sources to build up a “full picture” of prospects
How to engage a prospect by using your research
Why your teams need this course
Sales is all about building relationships and trust to make deals, so a tool that gives you a head start is worth investing in. Whether you’re new to sales or a seasoned pro, brushing up on your prospecting skills will help you get ahead of the game from the start. This course will show you how to research your prospects effectively. It examines what information is useful and where to find it, so you know how to angle your pitch before you even make contact with them.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
Other courses in this collection
Sales Listening Skills
Train your sales staff on how to become effective “active” listeners with this online training course.
Creating Your Pipeline
Train your sales teams on creating their pipeline. Show them how to move sales along the pipeline with this online course.