Understanding Customer Types (Personas)
Train your customer service teams and managers on customer personas. Show them how to use personas to improve customer service.
- Branding
- Customer Service
- Analytical Thinking
Course overview
Customer personas are created by brands to represent their current and target audiences. In-depth research into the behavior and choices of real people is used to create semi-fictional characters. Details like the character’s aspirations and priorities are included. These examples of the motivations and desires of different types of customers help brands to understand what customers want and why.
Knowing the customers that a brand wants to reach and retain is crucial to providing excellent customer service. After all, customers are people. And people all have their individual needs, wants, and preferences. This course will help your teams understand how customer personas can help with this.
What’s covered
- How customer personas are used to improve the customer experience
- The difference between segmentation and customer personas
- How customer personas are created
Why your teams need this course
Anyone working in an organization that serves customers will benefit from understanding what customer personas are. Knowing who the customers are, and what they want, will help your teams to meet their needs. This leads to a more satisfying experience for customers. It empowers customer-service representatives to shape their interactions in a positive way.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
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