You might have the best product or service in the world. But if no one knows it exists, you’ll never make any money out of your million dollar idea. That’s where marketing comes in.
Marketing is no longer as simple as putting up a billboard or buying ads in the phone book. Times have changed, which means your marketing strategy needs to keep up. This collection will help you and your team navigate the digital playing field that has come to define marketing. Its 10 short courses will explain both the importance and power of marketing for your business, and outline the fundamental steps to developing the most effective strategy.
With courses like, “Your Shop Window, Your Website”, “The Power of Social Media”, “Brand Ambassadors”, and “Introduction to Marketing Automations”, your team will learn about the modern approaches to marketing and understand how these can be used to grow a business.
If you’re involved with creating or promoting content, developing partnerships, or are running the whole show in the marketing department, this collection is for you.
Courses in collection
Your Shop Window, Your Website
Learn the essentials of setting up your business online so that you can reach more potential customers, wherever they are in the world.
Do Your Research
This course will teach you about the importance of market research, how it works, and how you can use it to grow your business.
Know Your Customers
This course teaches the importance of understanding your customers’ needs, and how to deliver the right product and service every time.
The Power of Social Media
Learning how to leverage the power of social media can help make your company’s brand more recognizable, increasing your sales and success.
Curating the Right Content
Maintain your business’s social media presence by learning how to curate relative content for your audience to engage with.
The Role of Partnerships
Recognizing other businesses that complement your own and establishing a connection with them can help unlock valuable marketing strategies.
Discover how “brand ambassadors”, or people who promote your business online, can help drive your company’s sales and growth.
The Power of Networking
Discover how to build connections and establish the right network for your business so that you can unlock new opportunities for growth.
Show, Don’t Tell
This course will help you increase the effectiveness of your ads by teaching you how to best show the benefits of your product or service.
Introduction to Marketing Automation
Discover how marketing automation can save you time and lighten your workload so that you can get ahead on important tasks.