Marketing Skills Mastery
Train your marketing teams on marketing topics such as campaign management, content management systems and more with this course collection.
- Effective Communication
Collection Overview
Your marketing teams have a good grasp of the basics of marketing. They probably already know the basics about marketing strategies, too. But a successful marketing team needs more than the basics. Now it’s time to dive into the world of campaign management and content marketing.
In this collection of courses your marketing teams will explore campaign management and understand the differences between inbound and outbound marketing. They will learn about content marketing and understand how they can utilize content management systems. Your teams will also train on pillar pages, understand more about AI-powered copy, and more.
Each course in this collection takes 15 minutes or less to complete and will help your marketing teams understand much needed practices.
Courses in collection
The Marketing Funnel – From the Top to the Bottom
Train your marketing teams on the key stages of the marketing funnel. Show them how to create a funnel to fit their marketing strategy.
The Power of Pillar Pages
Teach your marketing teams how to create and manage their own pillar pages and why it’s important, with this online course.
Campaign Management
Train your marketing executives on campaign management. Show them its benefits and the tools and skills they need with this course.
Inbound vs. Outbound Marketing
Train your marketing teams on the benefits of inbound and outbound marketing techniques with this course.
Creating High-Value Content (Marketing)
Train your marketing teams on the benefits of content marketing. Show them how high-value content engages customers with this course.
Content Management Systems
Train your marketing teams on the benefits a CMS brings, and show them how to choose one that works for them with this course.
Content Communities
Train your marketing executives and managers on content communities and on how to create strategies to grow your online community.
AI-Powered Copy
Train your content teams on the benefits and limitations of AI-powered copywriting tools. Help them decide which AI-powered copywriting tool would be suitable for them.
The Power of User-Generated Content
Train your marketing teams on user-generated content. Teach them the different types of UGC that can benefit a business with this course.
The Different Content Marketing Strategies
Train your marketing executives in content marketing strategies and teach them the KPIs they need to apply to them with this course.
Copywriting Essentials
Train your marketing teams on understanding copywriting. Show them how to write good, creative copy with this online course.
Brand Building Basics Part 1
Train your marketing teams on brand building. Show them the importance of a strong brand and how vital brand perception is with this course.
Brand Building Basics Part 2
Train your marketing team on brand building. Show them how to determine audiences and undertake market and user research with this course.
Gettings Hands-On with PPC
Train your marketing teams on PPC campaigns. Show them how to develop improvements in your PPC campaigns with this course.
Getting Hands-On with Google Ads
Train your marketing teams on Google Ads. Show them how to create Google Ads campaigns with this online course.
Getting Started with Google Analytics 4
Train your marketing teams on Google Analytics 4. Show them what Google Analytics is, how it works, and more with this online course.
The Power of Google Analytics 4
Train your marketing teams on the use of Google Analytics 4. Show them the key elements of Google Analytics for marketing and more.
The Role of Product Marketing
Train your marketing teams on the role of product marketing. Show them how to implement different product marketing strategies.
Conducting a Successful Outreach Campaign
Train your marketing teams on the types of outreach campaigns. Show them how to utilize strategies with this online course.
Video Marketing
Train your marketing teams on video marketing. Show them the types of video campaigns they can create, and more with this course.
